Companies recognize the value of acting silly in the workplace
Implications - In today's turbulent employment sphere, it's important for potential employees to do more than simply "work." Companies are only interested in employees who are willing to live the brand lifestyle; to encourage this, many business owners are opening up the opportunity for employees to engage in less serious behavior while on the job.
Trend Themes
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Playful Work Culture — Companies are encouraging employees to engage in less serious behavior while on the job, giving rise to innovative office space designs such as hammock hangouts, flash mobs and satirical spoofs
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Authentic Company Branding — Potential employees are looking for something more than just a job and are interested in companies who live and breathe their brand, giving rise to unique office space designs reflecting the company's history, personality, and culture
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Interactive Social Media Platforms — Twitter's musical flash mob video not only celebrates Justin Bieber's 25 million followers but also highlights the importance of social media platforms as a local and international news source and an interactive platform to build virtual and real-life relationships
Industry Implications
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Office and Workspace Design — Business professionals can explore innovative office designs that embrace playful and authentic company branding concept
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HR and Talent Management — Companies can explore interesting ways to attract and retain talents by creating a relaxed and fun workplace culture, embracing authentic company branding and interactive social media platforms
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Social Media and Marketing — Social media platforms are important channels for businesses to connect with customers, discuss trends and breaking news, address issues, and build relationships
3 Featured, 27 Examples:
571,313 Total Clicks
Date Range:
Jan 12 — May 13
Trending:
Mild
Consumer Insight Topics:
