Teen Trench Coats

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Grown Up Emma Watson for Burberry A/W 2009/2010 Campaign

— June 9, 2009 — Fashion
Emma Watson's Burberry A/W 2009/10 campaign has finally been unveiled, and the 19-year-old year old is truly starting to look like a grown up -- or a young adult, at least.

Emma Watson, the not-so-little-anymore actress who gained fame from the Harry Potter movies, is using the Burberry gig to prove she's got what it takes to be successful beyond the Wizard-themed flicks.

Check out the first pictures of Emma Watson for Burberry in the campaign shots above.

Implications - Emma Watson's Burberry A/W 2009/10 campaign is certainly not a little girl anymore. The ads, which were shot by Mario Testino, were taken near the Westminster Abbey, Big Ben and Houses of Parliament. This is certainly a phenomenal series that any Harry Potter will enjoy.

Trend Themes

  1. Youthful Brand Ambassadors — With the use of young ambassadors like Emma Watson, companies can appeal to younger demographics and signal a shift towards a more youthful brand image.
  2. Celebrity Endorsements — Using celebrities like Emma Watson can increase brand recognition and endorsement, giving companies a competitive advantage over their rivals.
  3. Stylish Trench Coats — The popularity of trench coats, especially those worn by celebrities like Emma Watson, presents opportunities for companies to create stylish and fashionable coats for consumers.

Industry Implications

  1. Fashion — Companies in the fashion industry can incorporate young ambassadors and celebrity endorsements to appeal to younger demographics and increase brand recognition.
  2. Advertising — The use of celebrities in advertising campaigns can be an effective strategy for companies to increase brand awareness and create a more memorable brand image.
  3. Film and Entertainment — Collaborations between actors and companies can create mutually beneficial partnerships that increase exposure and raise brand awareness within the entertainment industry.
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