Category
World
Layered Getaways
Trend cluster
Category
Food-Focused
Getaways
Consumers are indulging in food-focused vacations as a total getaway.
5.1
Trend score
Trend
What is the Food-Focused Getaways trend?
Food-Focused Getaways: Indulgent as could be, food-focused vacation innovations allow consumers to embrace their favorite cuisine in an all-encompassing way. Since foodie culture has become a lifestyle, experiences like this help consumers define themselves by making their vacations more immersive.
Trend themes
Themes within the Food-Focused Getaways trend
Three behaviours holding the trend together01
Foodie Tourism
Consumers are seeking vacations that immerse them in their favorite cuisine, creating an opportunity for businesses in the travel and food industries to develop immersive experiences that feature creative culinary offerings.
02
Experiential Hospitality
Innovative hotels and restaurants are using unusual and immersive experiences to attract guests seeking an escape from day-to-day life, offering opportunities for businesses to create unique concepts and stand out in competitive markets.
03
Indulgent Wellness
Wellness experiences that incorporate fun and indulgent activities, such as beer baths, offer innovative avenues for businesses in the health and wellness spaces to appeal to consumers looking for unique and enjoyable ways to de-stress.
Industry implications
What the Food-Focused Getaways trend means for industry
Where the trend changes the playbookFor
Hospitality
Innovative hotels and spas are using immersive experiences to surprise and delight guests, creating opportunities for businesses to create new and unique concepts in the hospitality industry.
For
Travel and Tourism
The rise of food-focused experiences in vacationing is an opportunity for businesses in the travel and tourism industry to offer specialty tours and immersive experiences based on local cuisine.
For
Food and Beverage
The growing popularity of foodie culture is driving demand for unique food and drink experiences, offering opportunities for businesses in the food and beverage industry to create new and innovative products and services that cater to this market.
Trend signals
Trend signals for Food-Focused Getaways
Trend score 5.1 out of 10, from popularity 75%, activity 69%, freshness 8%.
Popularity75%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Food-Focused Getaways trend
5 featured examples from Jan 10, 2012 to Apr 14, 2013CategoryLifestyle
Indulgent Cake Hotels
The World's First Cake Hotel Has Opened in London
The hospitality industry can explore creating more themed hotels and indulgent getaways to cater to different interests or experiences.
CategoryLifestyle
Cartoon Cat Cuisine
The Hello Kitty Dreams Restaurant Opens in Beijing
The hospitality industry can explore the concept of themed restaurants to attract customers.
CategoryUnique
Rejuvenating Beer Baths
Hotel Bahenec Offers Guests the Chance to Bathe in Premium Lager
Innovation opportunities in creating unique spa treatments and services, such as beer baths, to attract clients looking for one-of-a-kind experiences.
CategoryWorld
Scrumptious Candy Getaways
The Chocolate Boutique Hotel is a Delicious Dream Come True
Hotels can offer unique experiences and cater to niche interests with specialty themed rooms and amenities like chocolate workshops.
CategoryWorld
Chocolate-Inspired Accommodations
The Concept Hotel in Brussels Offers Rustic Luxury
The hospitality industry can leverage the popularity of chocolate to create unique and memorable accommodations.
