Flattertising

Ego boosts are being integrated into brand products to offer a happier experience

Implications - Taking it a step further than advertising initiatives like Dove's Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it on a bag or an in-store innovation, products and services used to flatter shoppers complement the positive feelings that consumers seek when buying goods.
SCORE 3.4
Popularity
Activity
Freshness
Megatrends
Patterns
530,782 Total Clicks
Oct 12 - Jun 13
Mild
Featured Examples
Bizarrely Specific Flattery - 'Daily Odd Compliment' Will Uplift Your Spirit in an Unexpected Way
SCORE 5
Average 27,492 Clicks Pub: Nov 22, 12
Bizarrely Specific Flattery
'Daily Odd Compliment' Will Uplift Your Spirit in an Unexpected Way
Whether you just really need to let someone know you love them more than squirrels probably love spagetti or that they are just “that’s so Raven,” the Daily Odd Compliment Tumblr... [More]
Personal Diary Beauty Ads - Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
SCORE 4.2
Average 4,699 Clicks Pub: May 8, 13
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
Coming off the heels of its mega successful composite beauty perception sketch campaign, Dove has just released its Carbon Paper ad that sees this natural beauty supporting company getting in touch... [More]
Self Esteem-Boosting Bags - This QR Campaign Raises Your Self-Esteem
SCORE 4.1
Average 1,370 Clicks Pub: Jun 6, 13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
In order to promote the Diagonal Mar Shopping Centre, a bag that improves your confidence called ‘The first bag that raises your self-esteem’ was created. The shopping bag features an... [More]
Unabashedly Confident Spoofs - The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
SCORE 4.2
Average 699 Clicks Pub: May 30, 13
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
The charmingly narcissistic self-portraits in the xoVain video titled ‘Vain Editors Describe Themselves to a Sketch Artist’ are slightly exaggerated drawings of each editor. A sketch... [More]
Ego-Boosting Sites - The Emergency Compliment Website is Totally Uplifting
SCORE 1.4
Untested 1,729 Clicks Pub: Oct 25, 12
Ego-Boosting Sites
The Emergency Compliment Website is Totally Uplifting
Sometimes you have a day that seems to consist solely of a series of unfortunate events. If you’re having one of these seemingly endless days, then you should check out the Emergency... [More]
Bragging Skater Beanies - This Crazy Sexy Cool Cap Will Boost the Wearer's Self-Esteem in Seconds
SCORE 1.5
Untested 2,170 Clicks Pub: Apr 22, 13
Bragging Skater Beanies
This Crazy Sexy Cool Cap Will Boost the Wearer's Self-Esteem in Seconds
The Crazy Sexy Cool cap loves giving compliments, and if you’re like most individuals you’ll be glad to receive them. Not only do these beanies boost self-esteem, but they’re nice... [More]
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