To promote the upcoming off-road vehicle championships titled Copa Troller in Brazil, advertising agency JWT got down and dirty. After soiling a sparkling white billboard with piles of mud, employees carved stunning artwork into the grubby canvas.
The billboard was designed to promote just what these off-road vehicles can do. After seeing just how much mud can be sprayed onto a massive billboard, it becomes clear how much power these cars contain behind their wheels. Advertising agency JWT was keen to promote this facet behind the Copa Troller championships and weren't afraid to get its hands dirty. The result is stunning artwork carved into the canvas, all by scraping and grinding away scraps of mud.
If you're in Brazil, you may want to check out this wicked billboard. It might just be as interesting as the championships!