The transparent seats covered in the ads that you see here could very well be the future of airport seating. The Beetling Airport Seat was designed by DESIGNNBOIS as an upgrade over the cushy, but non ad-enabled seats currently littering airports.
The Beetling Airport Seat is made entirely out of plastic and features ventilation holes poked into the seats. The most interesting feature of these seats is the almost picture frame-like backrest that can be used for marketing purposes. The idea is incredibly simple and I really do have to wonder why airports haven't tried something like this sooner.
The Beetling Airport Seat could be a good way to raise much-needed revenue. I'm going to miss my cushy seats.
What's Driving This Trend
- Transparent Airport Seats
- Opportunity for advertisers to turn airport seating into billboards using transparent seats.
- Marketing-enabled Seating
- Designing seats with backrests that can be used for marketing purposes.
- Revenue-generating Airport Innovations
- Exploring new ways for airports to generate much-needed revenue through innovative seating solutions.
Who This Affects Most
- Advertising
- Advertising industry can leverage transparent airport seats for new advertising opportunities.
- Airport
- Airports can benefit from implementing marketing-enabled seating to increase revenue streams.
- Design
- Design industry has an opportunity to create innovative seating solutions for airports to generate revenue.
