The impending apocalypse becomes a topic surrounded by humor instead of anxiety
Implications - Whether because of religious beliefs or scientific facts, different portions of the population seem to prep for the apocalypse every few years. Since the last alleged end of days on December 21st, 2012, pop culture has taken to looking at the supposed apocalypse with a more lighthearted eye. This, combined with a spike in Armageddon-focused entertainment such as The Walking Dead, has turned doomsday into a humorous topic.
Trend Themes
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Humorous Approach to Apocalypse — The trend of seeing the supposed apocalypse with humor has grown due to the spike in Armageddon-based entertainment, leading to a potential for humor-based apocalypse-inspired products, fashion and accessories.
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Zombie Fandom — The increase in zombie films and television shows has created an opportunity for businesses to create zombie-themed products, from practical survival kits to tongue-in-cheek jewelry.
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Prepping for Disaster — Despite the humorous approach to the apocalypse, the trend of prepping for potential disasters has grown leading to products such as survival kits and tool sheds with a dual purpose of convenience and disaster preparation.
Industry Implications
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Fashion — Businesses can create apocalypse-inspired fashion, from humorous graphic t-shirts to tongue-in-cheek jewelry for the growing audience who enjoy a laugh about the supposed end of the world.
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Entertainment — The increased popularity of Armageddon-based entertainment provides opportunities for businesses to create products inspired by these shows, from themed survival kits to other related merchandise.
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Disaster Preparedness — Businesses can create products that help people prepare for potential disasters, such as survival kits and tool sheds that not only aid in instances of emergencies but make for useful products outside of those situations.
5 Featured, 38 Examples:
355,955 Total Clicks
Date Range:
Dec 12 — Jun 13
Trending:
Warm
Consumer Insight Topics:
