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Visualized Social

Sites like Pinterest and Instagram introduce visual-only social media

Implications - Though Twitter's text-based communication proves the preferred form of social media for many, visual-focused sites like Instagram introduce the concept of photocommunication. Faster and more instantly gratifying than words, photos are the next step in streamlining media. This prompts companies in all industries to place more focus on visual branding.
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
331,514 Total Clicks
May 12 - Jun 13
Average
Social Media
Featured Examples
Cat Selfie-Enabling Apps - The Snapcat App Lets Kitties Take Selfies by Pawing at the Screen
SCORE 5.8
Warm 9,203 Clicks Pub: Jun 16, 13
Cat Selfie-Enabling Apps
The Snapcat App Lets Kitties Take Selfies by Pawing at the Screen
Snapcat is a fun app that works much like Snapchat, but with two major differences. First, the photos do not disappear forever after a certain amount of time. Secondly, Snapcat is directed towards... [More]
Customizable Social Media Kicks - The Nike Photo ID Project Allows You to Customize Using Instagram
SCORE 5.2
Warm 3,873 Clicks Pub: Apr 21, 13
Customizable Social Media Kicks
The Nike Photo ID Project Allows You to Customize Using Instagram
The Nike Photo ID project allows you to customize your sneakers according to the colors of your favorite photos on your Instagram page. This project is perfect for anyone who is obsessed with... [More]
Social Media Fragrance Campaigns - The Oscar De La Renta Something Blue Tool Promotes Its Perfume
SCORE 3.7
Mild 3,683 Clicks Pub: Feb 11, 13
Social Media Fragrance Campaigns
The Oscar De La Renta Something Blue Tool Promotes Its Perfume
The Oscar De La Renta Something Blue campaign promotes its latest fragrance by way of social media forums. Those who hashtag the term #MySomethingBlue on Instagram will be automatically linked in to... [More]
Soft Drink Photo Apps - Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
SCORE 3.6
Mild 1,969 Clicks Pub: Nov 8, 12
Soft Drink Photo Apps
Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
Watch out Instagram, the Coca-Cola Happy Places app is moving in to steal your thunder. The photo-sharing application encourages people to upload photos that bring them joy and post them for... [More]
Privacy Protecting Smartphone Apps - Snapchat Allows Users to Safely Send Scandalous Captures
SCORE 2.1
Untested 870 Clicks Pub: May 9, 12
Privacy Protecting Smartphone Apps
Snapchat Allows Users to Safely Send Scandalous Captures
Snapchat is an app that protects smartphone users by allowing them to destroy the images after they’ve been sent. Snapchat works by sending images with a built-in timer, set for up to ten... [More]
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