Objectification Role-Reversal

Men replace women as attractive marketing tools

Implications - For centuries, women have served as symbols of sensuality and thus, made ideal marketing tools as models and the like. Recently, a reversal can be seen in this role as men take center stage in sexuality-based branding. Exploring this alternative side of what is attractive and whom it attracts shows a shift in perceived gender roles in the media.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
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672,675 Total Clicks
Mar 13 - May 13
Warm
Marketing
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