The Facebook Graph Search tool is supposed to take personal information into consideration whenever someone uses the Facebook search feature, tailoring results to suit the individual.
If you are looking to utilize this tool as part of your digital marketing strategy, there are definite benefits as explained by the Wedu infographic. Getting likes on pages becomes easier and more important for coming up in search results and Sponsored Results will become much more effective as an advertising venue due to the increase in search volume. Furthermore, Bing SEO is becoming more relevant, so optimizing for that search engine is important.
Take advantage of the Facebook Graph Search tool and stay on top of the latest digital marketing techniques.