Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Interactive Trends in 2013

From Interactive Fairy Tale Windows to Playful Pedestrian Paths

— January 5, 2014 — Autos
The top interactive trends in 2013 demonstrate how the most effective marketing strategies can be achieved by incorporated technology. Interactive experiences are instrumental in building lasting experiences between consumer and brand.

A standout theme in the top interactive trends in 2013 is illustrated in a brand's ability to interact with a consumer across various social media channels. Campaigns, contests and promotions became increasingly more personalized and interactive by having consumers participate through their Twitter accounts, Instagram pages and Facebook profiles. Not only does this strategy create a widespread, often global audience, but it also makes consumers feel like they are apart of something bigger within the brand.

Many brands even took to social media to crowdsource the name of a new product or collection, giving huge amounts of control to their consumers.

To learn more about the ways social media is creating the ultimate interactive marketing experience for brands and their consumers, visit Trend Hunter's Interactive Trend Report.
6.2
Score
Popularity
Activity
Freshness
100
Interactive Social Media Monitors
Interactive Social Media Monitors
The Listening CloudLights Up to Social Media Buzz in Real Time
<
99
Photoshoot-Focused Driving Campaigns
Photoshoot-Focused Driving Campaigns
Vogue and Toyota's 'Arrive in Style' Lets Teens Steer
<
98
Summer Social Media Statistics
Summer Social Media Statistics
Discover Successful Small Business Launch Ideas for the Season
<
97
TV-Tweeted Dinner Invitations
TV-Tweeted Dinner Invitations
Coca-Cola's 'Let's Eat Together' Ad Invites Diners Over with the TV
<
96
Dogsled Urban Transit Pranks
Dogsled Urban Transit Pranks
The ‘Best Bus Stop Ever’ Ad Surprised Commuters
<
95
Social Media Message Infographics
Social Media Message Infographics
Discover 10 Tips and Examples for Improved Status Update Ideas
<
94
Game Development Infographics
Game Development Infographics
This Chart Shows What Went into the Development of Bioshock Infinite
<
93
Online Marketing Media Statistics
Online Marketing Media Statistics
Find Out How Organizations Structure Their Social Media Teams
<
92
Social Following Infographics
Social Following Infographics
Grow Your Social Media Audience with These Simple Steps
<
91
Hidden Camera Candidate Applications
Hidden Camera Candidate Applications
Heineken Bypasses the Normal Interview Preparation Tactics
<
90
Animated Marketing Interviews
Animated Marketing Interviews
Illustrator Julia Durgee Created a Mock Skype Interview for Practice
<
89
Cake Bobbing Campaigns
Cake Bobbing Campaigns
To Promote Its New Flavors, Jaffa Enlisted Jaffa Cake Fans to Try Them Out
<
88
Vibrant Video-Streaming Vehicles
Vibrant Video-Streaming Vehicles
The MINI Art Beat Drives Across London Playing Social Media Posts
<
87
Community Crowdsourced Beer
Community Crowdsourced Beer
Meantime Brewing's Hop Harvest is Happening Across the City of London
<
86
Social Media Marketing Infographics
Social Media Marketing Infographics
How the Facebook Graph Search Tool Will Impact Online Ads
<
85
Solar-Powered Print Ads
Solar-Powered Print Ads
Nivea Magazine Ad Charges Your Smartphone and Devices Via the Sun
<
84
Social Media-Directed Videos
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
<
83
Interactive Lighting Timelines
Interactive Lighting Timelines
The Light Bulb Calendar Defends Megaman's Money-Saving Bulbs
<
82
Social Media Business Graphics
Social Media Business Graphics
The ‘How Much Engagement are Top Brands Getting on Instagram'
<
81
Dramatic Surprise Prank Ads
Dramatic Surprise Prank Ads
The New Dutch TNT Commerical Will Wreck Your Nerves
<
80
Snow-Creating Jungle Gyms
Snow-Creating Jungle Gyms
The Evian Playground Taps Into Adults' Inner Child
<
79
Metropolitan-Themed Ice Cream
Metropolitan-Themed Ice Cream
The Ben & Jerry's City Churned Campaign Crowdsources Locals
<
78
Charitable Pinboard Campaigns
Charitable Pinboard Campaigns
Elizabeth Arden's 'Pin It to Give It' Board Supports Cancer Patients
<
77
Tweeting Pigeon Campaigns
Tweeting Pigeon Campaigns
The 'Tweet Beyond Borders' Stunt Uses Pigeons to Send Tweets
<
76
Augmented Reality Catalogues
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
<
75
Friendship-Testing Beer Ads
Friendship-Testing Beer Ads
This Carlsberg Commercial Puts Friendships to the Test
<
74
Sweet-Sharing Promotions
Sweet-Sharing Promotions
MILKA Helps People Show Love by Sharing the Last Square of Chocolate
<
73
Digital Subway Libraries
Digital Subway Libraries
New York Commuters Tap into the Digital Subway Library for Free Reads
<
72
Dress-Stripping Drug Ads
Dress-Stripping Drug Ads
Ads for Naldecon Flu Medication Transform Iconic Photos into Tissue Boxes
<
71
Subtly Photobombing Pups
Subtly Photobombing Pups
This Cute Pup Photobombed Every Picture on a Craigslist Apartment Listing
<
70
Fan Page Promotion Charts
Fan Page Promotion Charts
Follow 20 Helpful Hints for a Successful Facebook Business Page
<
69
Virtual Red Carpet Campaigns
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
<
68
Excessively URL-Based Campaigns
Excessively URL-Based Campaigns
The New Coca-Cola Ad Campaign Features 61 URLs with the Ahh Effect
<
67
Printed Punk Streetwear
Printed Punk Streetwear
The Internet Souvenir #Clay Lookbook is Pattern-Enriched
<
66
Unfollowable Social Media Accounts
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
<
65
Scent Tailoring Perfumes
Scent Tailoring Perfumes
Commodity Premium Fragrances are Simple and Affordable
<
64
Scannable QR Code Galleries
Scannable QR Code Galleries
Deris Patent Set Up a Booth with Framed QR Code Art to Engage You
<
63
Artistically Charged Creative Contests
Artistically Charged Creative Contests
Arjowiggins' Competition Inspired Incredible Mask Designs
<
62
Consumer Complaint Charts
Consumer Complaint Charts
Debunk These 5 Myths in Order to Provide Better Customer Service
<
61
Sweet-Encrypted Message Campaigns
Sweet-Encrypted Message Campaigns
The 'Jigglevision' Campaign Lets You Reveal Secrets with JELL-O
<
60
Lipstick Kiss-Collecting Campaigns
Lipstick Kiss-Collecting Campaigns
This Lush Emotional Brilliance Campaign Aims to Set a Record
<
59
Suicide-Simulating Billboards
Suicide-Simulating Billboards
A Volunteer Ad Lets You Pick Up the Phone to Save a Girl
<
58
Smartphone Ad Spending Statistics
Smartphone Ad Spending Statistics
This Infographic Explores Global Mobile Advertising Rates
<
57
Social Media Recruiting Campaigns
Social Media Recruiting Campaigns
L'Oreal Builds Its LinkedIn Community with a Clever Campaign
<
56
Glow-in-the-Dark Lager Labels
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
<
55
Philanthropic Virtual Drawing Walls
Philanthropic Virtual Drawing Walls
Doodles on DraftFCB's Holiday Wall Support Typhoon Survivors
<
54
Augmented Reality Concerto Apps
Augmented Reality Concerto Apps
The 'Haagen-Dazs Concerto Timer' Plays Music Over Your Ice Cream
<
53
Treat-Dispensing Treadmills
Treat-Dispensing Treadmills
This Nice Treadmill Rewards Runners for a Good Work Out
<
52
Consumer-Tracking Trash Cans
Consumer-Tracking Trash Cans
Renew's Trash Can Design Tracks Consumers Via Wi-Fi Usage
<
51
Personalized Fantasy Family Crests
Personalized Fantasy Family Crests
The Game of Thrones Join the Realm Site is a Fun Premier Promo
<
50
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
<
49
Live Pizza Order Webcams
Live Pizza Order Webcams
Dominos Pizza USA Launch a Live Webcam for People Who Order Online
<
48
Social Media Marathons
Social Media Marathons
The Nike Japan Run Like Me Project Gets a Fan to Run for Facebook Likes
<
47
Playful Pedestrian Paths
Playful Pedestrian Paths
Graham Coreil-Allen's Hopscotch Crosswalk Art Inspires Whimsical Walking
<
46
Pee-Powered Party Campaigns
Pee-Powered Party Campaigns
The 'Electric Pee' Campaign Transformed Urine into Music
<
45
Social Media Fashion Campaigns
Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
<
44
Zombie-Fighting SUVs
Zombie-Fighting SUVs
The Hyundai Santa Fe Zombie Survival Machine Keeps Walkers at Bay
<
43
Surprise Grocery Store Operas
Surprise Grocery Store Operas
The Sacla' Stage Shopera Showcases an Impromptu Market Performance
<
42
Life Size Snow Globes
Life Size Snow Globes
Visitors to NYC Can Get Inside a Giant Snow Globe and Get a Souvenir Too
<
41
Dog Excrement Mail Reminders
Dog Excrement Mail Reminders
This Funny Dog Poop Campaign Will Remind Pet Owners to Be Responsible
<
40
Virtual Jet-Unwrapping Contests
Virtual Jet-Unwrapping Contests
British Airlines' Christmas Giveaway Rewarded Fans with Presents
<
39
Social Media Department Stores
Social Media Department Stores
Upside is a Market Where You Can Experience the Web in Real Time
<
38
Interactive Pop-Up Athletics Stores
Interactive Pop-Up Athletics Stores
The NikeFree Store Creates Neon Displays Based on Movement
<
37
Photo-Fueled Car Competitions
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
<
36
Ugly Holiday Sweater Creators
Ugly Holiday Sweater Creators
Coca-Cola's Sweater Battle Will Crown the Ugliest Christmas Sweater
<
35
Working-Class Trash Cans
Working-Class Trash Cans
Jonathan Schäper Gives These Garbage Cans Service Industry Makeovers
<
34
Custom Denim Embroidery Events
Custom Denim Embroidery Events
The Levi's x Clea Lala Collab Features Personal Embroidered Denim
<
33
Virtual Tourism Ads
Virtual Tourism Ads
The San Pellegrino Three Minutes in Italy Campaign is Remote-Based
<
32
Personified Soda Bottles
Personified Soda Bottles
People Can Now Have Their Names Printed onto Coke Bottles
<
31
Chocolate Social Media Feuds
Chocolate Social Media Feuds
Kit Kat Challenges Oreo to Twitter Tic-Tac-Toe with Hilarious Results
<
30
Augmented Reality Retail
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
<
29
Floating Parking Balloons
Floating Parking Balloons
The 'Here Balloon' Floats in the Air to Point Out Empty Parking Spaces
<
28
Techy Animated Advent Calendars
Techy Animated Advent Calendars
Google's Santa Tracker is a Digital Advent Showing How Santa Preps
<
27
Papercraft Sneaker Campaigns
Papercraft Sneaker Campaigns
The DIY Cutout Shoe is a Clever Interactive Ad for the Adidas ZX
<
26
Interactive High-Tech Mannequins
Interactive High-Tech Mannequins
teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
<
25
Body Paint Apartment Advertisements
Body Paint Apartment Advertisements
These Body Ads Utilize the Human Body in a Unique Fashion
<
24
Social Media-Fueled Motto Campaigns
Social Media-Fueled Motto Campaigns
This Ted Baker SS13 Campaign Encourages Tweeting Taglines
<
23
Darkly Festive Fashion Ads
Darkly Festive Fashion Ads
The Dolce & Gabbana Holiday 2013 Campaign Stars Marine Deleeuw & Ji Hye
<
22
High-Tech Pop-Up Shops
High-Tech Pop-Up Shops
The Campus Party Europe YrStore Promotes This Technology Festival
<
21
Spectacular Polar Bear Puppets
Spectacular Polar Bear Puppets
The Greenpeace Polar Bear Struts Her Stuff for the Arctic
<
20
Alternate Printable Game Covers
Alternate Printable Game Covers
Irrational Games Offers Players Eight Different BioShock Covers
<
19
Cinematic Dining Experiences
Cinematic Dining Experiences
This Pop-Up Dining Experience in NYC Blends Fine Food and Film
<
18
Origami Toy Ads
Origami Toy Ads
The 'Transformable Press Ad' Can be Folded into a Toy Robot
<
17
Social Media Thighvertising
Social Media Thighvertising
Teenagers in Japan Do Human Billboard Advertising for Cash
<
16
Yeti Storybook Window Displays
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
<
15
Menstruation Celebration Parties
Menstruation Celebration Parties
The Period Party by the Period Store Honors the Time of the Month
<
14
Scannable Subway Libraries
Scannable Subway Libraries
The Physical Digital Library in Bucharest Subway Lets Passengers Read
<
13
Rotating Mannequin Displays
Rotating Mannequin Displays
The Topshop Oxford Square Store Features a Vibrant Wheel Display
<
12
Luminous Light-Up Gin Boxes
Luminous Light-Up Gin Boxes
The Bombay Sapphire Electro Packaging Lights Up on Contact
<
11
Designer-Curated Subscription Boxes
Designer-Curated Subscription Boxes
This Subscription Box Collects Items Put Together by Designers
<
10
Nap-Inducing Notebooks
Nap-Inducing Notebooks
The 'Pillow Book' Lets Students Rest Anywhere
<
9
Facial Recognition Snack Machines
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
<
8
Packaged Ocean Trash Campaigns
Packaged Ocean Trash Campaigns
The 'Catch of the Day' Campaign Displays Debris Like Food
<
7
Bruise-Revealing Abuse Ads
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
<
6
Life-Sized Dollhouse Installations
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
<
5
Traveling Bookstores
Traveling Bookstores
'Tell a Story' Brings Portuguese Culture and Writers to Tourists
<
4
Digital Pop-Up Shops
Digital Pop-Up Shops
The eBay x Kate Spade Saturday Storefront Offers Offline Purchases
<
3
Interactive Fairy Tale Windows
Interactive Fairy Tale Windows
Galeries Lafayette's Holiday Window Display Retells a Classic Story
<
2
Rotatable Business Cards
Rotatable Business Cards
These Adaptable Business Cards Rotate to Fit Your Mood
<
1
Adorably Flirtatious Fashion Ads
Adorably Flirtatious Fashion Ads
The Sass & Bide Fall 2013 Campaign Stars Suki Waterhouse
<