The top interactive trends in 2013 demonstrate how the most effective marketing strategies can be achieved by incorporated technology. Interactive experiences are instrumental in building lasting experiences between consumer and brand.
A standout theme in the top interactive trends in 2013 is illustrated in a brand's ability to interact with a consumer across various social media channels. Campaigns, contests and promotions became increasingly more personalized and interactive by having consumers participate through their Twitter accounts, Instagram pages and Facebook profiles. Not only does this strategy create a widespread, often global audience, but it also makes consumers feel like they are apart of something bigger within the brand.
Many brands even took to social media to crowdsource the name of a new product or collection, giving huge amounts of control to their consumers.
To learn more about the ways social media is creating the ultimate interactive marketing experience for brands and their consumers, visit Trend Hunter's Interactive Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
