The Sass & Bide Fall 2013 digital ad campaign is equal parts playful and flirty. Although the latter seems like a given considering model and actress Suki Waterhouse's innate sexiness, the playfulness is utterly natural as well. It is almost as though the photoshoot follows a day in the life of the blonde beauty. It is this feeling that makes the campaign feel relatable, approachable and, thus, within women's grasp.
Shot on location in Brooklyn, New York, by photographer Andrew de Francesco, the Sass & Bide Fall 2013 digital ad campaign specifically showcases the Wintergate collection. According to Fashion Gone Rogue, Waterhouse styled herself, which makes the ad campaign seem even more down to earth and believable.