Jonathan Schäper from Germany creates this interactive advertising idea, where garbage cans are made to wear the uniforms of the working class. Garbage cans exist to serve our world and are for our own benefit. With this in mind, the artist gives the trash cans a makeover and dresses them in customer service attire.
The outfits that these cans sport include a server's uniform, the uniform of a maid and that of a concierge. By dressing up the garbage cans, it encourages people to see that the cans are there to do an important job. The attire highlights their presence to the public, so that littering is no longer an excuse.
The creative ad campaign makes throwing out your trash a little more entertaining where you become the customer in the transaction. It is definitely a unique approach in making the world a cleaner place.
What's Driving This Trend
- Interactive Advertising
- Disruptive innovation opportunity: Explore new ways to engage with consumers through interactive advertising campaigns.
- Customer Service Attire
- Disruptive innovation opportunity: Consider incorporating uniforms or attire in unexpected places to draw attention and change behavior.
- Entertaining Cleanliness
- Disruptive innovation opportunity: Find creative ways to make mundane tasks, such as throwing out trash, more enjoyable and engaging.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunity: Utilize unconventional approaches, like interactive advertising, to disrupt the traditional marketing and advertising industry.
- Waste Management
- Disruptive innovation opportunity: Innovate in waste management by incorporating elements of customer service and entertaining experiences to promote cleanliness.
- Hospitality and Service Industry
- Disruptive innovation opportunity: Explore new applications of customer service attire in industries beyond hospitality to enhance customer experience and shift perceptions.
