This clever Twitter marketing campaign advertises that the Abarth 500 car is "too fast to follow." This unique campaign is advertising the account as the world's first Twitter account that can't be followed.
It is unusual to visit a Twitter page to see that it has zero followers. An attempt to follow the racing car on Twitter will result in a notification that your account has been blocked from following Abarth's account, followed by a direct message that reiterates that the car is "too fast to follow."
After this, users receive an invitation to test-drive the Abarth 500 on a race track. This campaign clearly communicates that this race car leaves its competitors in the dust.