37 Social Network Car Campaigns

From Twittering Eco-Taxis to Social Road Trip Apps

— August 17, 2013 — Autos
These social network car campaigns make use of popular social sites like Facebook, Twitter and Instagram to promote vehicles. The premises for many of these campaigns are very simple but are able to reach a lot of eyes on the Internet.

An example of a simple, but interactive campaign is one by Clio, asking users to "like" a car on Facebook. The car was placed on a giant teeter totter and when it received enough likes, thousands of people tuned in to a live stream to watch the car be "outweighed" by likes on the other side of the see-saw.

Other very simple actions include getting some of the most influential users on a social network to take pictures of a car, or test drive a new vehicle because it is guaranteed that they will want to share the experience.
4.8
Score
Popularity
Activity
Freshness
37
Music Video Car Contests
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
<
36
Social Media-Powered Vehicles
Social Media-Powered Vehicles
Mind Drive Has Been Working on a Car Powered by Social Media Posts
<
35
Virtual Map Car Hunts
Virtual Map Car Hunts
BMW 'Signposts' Campaign Has Swedes Looking for a Hidden BMW 3 Series
<
34
Social-Powered Car Campaigns
Social-Powered Car Campaigns
The Renault Clio Car is the First Carried by Likes on Facebook
<
33
Participatory Driver Profiling Apps
Participatory Driver Profiling Apps
The Volvo 'Inside You' Campaign Asks for a Personal Peek
<
32
Social Media Charity Drives
Social Media Charity Drives
Lexus 'December to Remember' Campaign Donates to Toys for Tots
<
31
Social Media-Moved Cars
Social Media-Moved Cars
The Twitter-Controlled Car Moves with Your Tweets
<
30
Facebook Granny Car Contests
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
<
29
Car-Pinning Advergames
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
<
28
3D Social Driving Games
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
<
27
Virtual Rescue Campaigns
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
<
26
Social Media-Centered Cars
Social Media-Centered Cars
One Person Will Win the Incredibly Connected VW Fanwagen
<
25
Imitation-Busting Ads
Imitation-Busting Ads
Volkswagen’s ‘Original Click’ Campaign is Web-Savvy
<
24
Social Media Car Designs
Social Media Car Designs
Buick Turned to a Pinterest Board for Its Latest Concept Car Designs
<
23
Soothing Car Virals
Soothing Car Virals
The Aston Martin 'Pieces of Art' Video is Intriguing
<
22
DIY Luxury Auto Designs
DIY Luxury Auto Designs
The BMW EDIZONE Contest is to be Hosted on Facebook
<
21
Tailored Video Response Campaigns
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
<
20
Social Network Filters
Social Network Filters
The Toyota ‘Social Snap Shot' App Personalizes Your News Feed
<
19
Celebratory Social Media Sportscars
Celebratory Social Media Sportscars
The Porsche Carrera 4S 5 Million Facebook Was Created by Fans
<
18
Adventurist Video Campagins
Adventurist Video Campagins
Honda's Off the Grid Ad Lets Users Control Their Virtual Experiences
<
17
Social Media Car Wraps
Social Media Car Wraps
The Facebook Cayman S Celebrates Porsche's Two Million Fans
<
16
Crowdsourced Car-Capturing Videos
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
<
15
Social Following Campaigns
Social Following Campaigns
This Twitter Campaign Cleverly Promotes the Volvo XC60's Brakes
<
14
Crowdsourced Sensory Exhibits
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
<
13
Automaker Facebook Reveals
Automaker Facebook Reveals
The 2011 Explorer Will be Unveiled on the Ford Facebook Page
<
12
Social Media-Centric Concept Cars
Social Media-Centric Concept Cars
The Nissan Friend-Me Encourages In-Car Social Interaction
<
11
Facebook-Guided TV Campaigns
Facebook-Guided TV Campaigns
The 'Suits Recruits' Social Media Experience is Launching
<
10
Automaker Photo Contests
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
<
9
Social Road Trip Apps
Social Road Trip Apps
The 'SmileDrive' App Integrates Social Media with Road Trips
<
8
Social Auto Likes
Social Auto Likes
The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook
<
7
Unfollowable Social Media Accounts
Unfollowable Social Media Accounts
Abarth's Twitter Marketing Campaign is 'Too Fast to Follow'
<
6
Twittering Eco-Taxis
Twittering Eco-Taxis
Just Tweet to Book a Cab Ride With Greentomatocars
<
5
Web-Invading Car Ads (UPDATE)
Web-Invading Car Ads (UPDATE)
The Volkswagen Black Beetle 2011 Ad Gives YouTube a Makeover
<
4
Photo-Fueled Car Competitions
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
<
3
Interactive Luxury Car Campaigns
Interactive Luxury Car Campaigns
The Lexus 'Dark Ride' Car Campaign is Social Media-Friendly
<
2
Social Media Road Races
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
<
1
Social Mediamobiles
Social Mediamobiles
The Porsche Facebook Edition is Something You'll Definitely 'Like'
<