Ford is set to make history when they unveil their highly anticipated 2011 explorer on the Ford Facebook page. Normally a car as highly anticipated as this has its debut at an auto show or a press gala, but Ford has chose to go the social media route here.
Unveiling the 2011 Ford Explorer on the Ford Facebook page is a smart move for a few reasons. It saves Ford money first and foremost and it allows everyone with access to the Internet a chance to see the new Explorer. Ford is blazing new ground here. Only time will tell if others follow along.