Ford is set to make history when they unveil their highly anticipated 2011 explorer on the Ford Facebook page. Normally a car as highly anticipated as this has its debut at an auto show or a press gala, but Ford has chose to go the social media route here.
Unveiling the 2011 Ford Explorer on the Ford Facebook page is a smart move for a few reasons. It saves Ford money first and foremost and it allows everyone with access to the Internet a chance to see the new Explorer. Ford is blazing new ground here. Only time will tell if others follow along.
What Makes This Trend Stand Out
- Social Media Product Launches
- More companies will follow Ford's lead and unveil their new products on social media platforms instead of expensive auto shows or press galas.
- Cost-effective Marketing Strategies
- Businesses will prioritize cost-effective marketing strategies such as leveraging social media to save money while also reaching a wider audience.
- Virtual Product Launch Events
- Virtual product launch events will become the new norm for companies looking to showcase their latest offerings in a more accessible way.
Sectors Adopting This
- Automotive Industry
- Automakers can leverage social media platforms to reduce marketing expenses while simultaneously reaching a larger audience.
- Social Media Industry
- Social media platforms will benefit from more companies shifting their product launches to their platforms, thereby increasing engagement and boosting revenue streams.
- Event Planning Industry
- Event planning companies can capitalize on the trend of virtual product launch events by offering their services to businesses and assisting them in creating engaging online events.
