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43 Emotionally Charged Campaigns

From Endearing Emotional Adverts to Hug-Loving Car Ads

— January 30, 2012 — Lifestyle
Appealing to consumer emotion is one of the most effective ways to gain attention in the marketplace, so it's not surprising that so many brands have created emotionally charged campaigns to create awareness. Whether they're heart-wrenchingly sad or ecstatically happy, these commercials make the viewer feel some kind of emotion, thereby elevating the likelihood that the brand will be remembered.

Coca-Cola is one brand that knows how to make a feel-good commercial -- a few of the company's top ads are featured in this collection. Other emotionally charged campaigns included here range from shocking drug PSAs to those that make you remember -- and never forget -- the importance of family. Regardless of what emotion a brand is after, a campaign has done its job if you feel something. Check out this collection of emotionally charged campaigns to see which ones tug at your heartstrings, make you cry or put a smile on your face.
5.6
Score
Popularity
Activity
Freshness
42
Underwater Adventure Adverts
Underwater Adventure Adverts
'Good Night' Brings a Wonderful World of Imagination to Statoil
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41
Passionate Hoop Ads
Passionate Hoop Ads
'KD Paint the Town' Displays an Athlete's True Love for the Game
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40
Anticipated Bliss Beverage Ads
Anticipated Bliss Beverage Ads
Campiri 'L'attesa' Campaign is Elegantly Philosophical
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39
Family Utopia Ads
Family Utopia Ads
Chevrolet Captiva Gold by Jason Fialkov Captures the Magic of Family Adventure
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38
Endearing Emotional Adverts
Endearing Emotional Adverts
Google's Cutesy Commercial Will Have You Clicking 'Chrome'
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37
Sentimental Automotive Ads
Sentimental Automotive Ads
The Subaru ‘Baby Driver' Spot Makes a Profound Point
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36
Mom-Calling Campaigns
Mom-Calling Campaigns
The Mother's Day Debenhams Commercial is Cute and Memorable
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35
Emotionally Ethereal Campaigns
Emotionally Ethereal Campaigns
Saatchi & Saatchi's Prialt Ads Tackle Serious Subject Matter
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34
Sports Star Impact Ads
Sports Star Impact Ads
The 'Before and After Ronaldo' Nike Soccer Commercial Charts His Influence
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33
Parental Awareness PSAs
Parental Awareness PSAs
Drugfree.org 'Denial' and 'Enabler' Ads Shift Focus to Parents
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32
Centenarian Bliss Campaigns
Centenarian Bliss Campaigns
The Coca-Cola '100-Year-Old Man Shares the Secret to Happiness' Ad
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31
Horrifying Transit PSAs
Horrifying Transit PSAs
British Transport Police Airs Video Footage of Woman Falling Under Train
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30
Emotion-Emitting Tablet Ads
Emotion-Emitting Tablet Ads
iPad 2 Commercial Brands Device as Bending How We Interact with Media
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29
Heartwarming Bear Hug Ads
Heartwarming Bear Hug Ads
The Pro Infirmis 'Get Closer' Video is Eye-Opening
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28
Expressive Shaving Campaigns
Expressive Shaving Campaigns
Philips Male Grooming Encourages Men to Express Themselves
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27
Charitable Car Commercials
Charitable Car Commercials
Kia 'Drive Change: Court' Makes a Difference in a Beautiful Way
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26
Compassionate Cancer Ads
Compassionate Cancer Ads
Fondation Mimi Commercial Brings Out the Beauty of Cancer Patients
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25
Helping Hand Campaigns
Helping Hand Campaigns
The New Zealand Blood Service 'Thank You' Ads are Emotional
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24
Whimsical Storytelling Ads
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
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23
Shocking Anti-Tanning PSAs
Shocking Anti-Tanning PSAs
The Canadian Dermatology Association PSA is Frightful
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22
Party-Starting Advertisements
Party-Starting Advertisements
The Coca-Cola Walls Commercial Will Get You Grooving
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21
Heartwrenching Defiant Ads
Heartwrenching Defiant Ads
Italian Doctors Without Borders Will Never Surrender
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20
Grumpy Grandma Car Ads
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
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19
Emotional Family Value Ads
Emotional Family Value Ads
This Bernas Chinese New Year Commercial Will Render You Speechless
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18
Surreal Joyvertising
Surreal Joyvertising
Coca-Cola Promotes Sugary Fizz With ‘Open Happiness' Campaign
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17
Hug-Loving Car Ads
Hug-Loving Car Ads
The 'Embrace Life' Campaign for the Opel Meriva is Heartwarming
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16
Heartbreaking Snowman Ads
Heartbreaking Snowman Ads
The Magistral Dishwashing Soap Commercial Will Make You Cry
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15
Guilty Tattoo Campaigns
Guilty Tattoo Campaigns
The MADD Fall 2011 Ads Show Consequences of Drunk Driving are Permanent
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14
Disturbing Illness Awareness
Disturbing Illness Awareness
Sarah's Story for Motor Neurone Disease Campaign
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13
Sympathetic Petvertising
Sympathetic Petvertising
Animal Anti-Cruelty League Compares Dogs to Objects
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12
True-Life Ad Campaigns
True-Life Ad Campaigns
Coca-Cola Lets 102-Year-Old Man Recall Importance of Happiness
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11
Values-Based PSAs
Values-Based PSAs
Foundation for a Better Life Delivers Inspirational Messages
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10
Emotional Shockvertisements
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
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9
Drowsy Driving Ads
Drowsy Driving Ads
BBDO Promotes Safe Driving With These Thought-Provoking Prints
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8
Nostalgia-Embracing Campaigns
Nostalgia-Embracing Campaigns
Carep Costruzioni Ads Show that the Company Was There Since Day One
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7
Heart-Rending Real-Life Ads
Heart-Rending Real-Life Ads
Breast Cancer Awareness Commercial Evokes Genuine Emotions
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6
Before and After Advertising
Before and After Advertising
Women Against Violence Campaign Flaunts a Bad Look
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5
Chilling Drug PSAs
Chilling Drug PSAs
Darren Aronofsky Meth Project Ads Provide Disturbing Look into Addiction
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4
Heartbreaking Anti-Child Abuse Ads
Heartbreaking Anti-Child Abuse Ads
The Banned Ogilvy Dublin PSA is Hard to Watch
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3
Emotional Inclusive Billboards
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
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2
Heartbreaking Shoe Campaigns
Heartbreaking Shoe Campaigns
Lose Yourself in the Agyness Deyn 'First and Forever' Dr. Martens Ad
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1
Emotionally Expressive Sports Ads
Emotionally Expressive Sports Ads
The Nike ‘Make it Count' Prints Show Athletes Fighti
<