If you haven't yet had your daily dose of warm fuzzies, sit down and prepare yourself to get a little teary-eyed while watching the Pro Infirmis 'Get Closer' advert. The Dutch company, which provides support and develops education programs for the differently abled, created the ad in March 2011, but only recently is it receiving the attention it deserves from media and online viewers.
The concept behind the video is simple: place a man in a bear suit on a busy city street, and wait for passersby to hug him and pose for pictures. The tearjerking twist, however, is that the man in the costume is differently abled, causing people to usually ignore or reject him in public places.
With a powerful soundtrack from indie rock group Band of Horses, the ad is incredibly moving and, as one YouTube user commented, even life-changing. Check out the brilliant Pro Infirmis 'Get Closer' video for yourself, and be sure to have a few tissues handy.
Why This Trend Is Growing
- Inclusive Advertising
- Opportunity for brands to create heartfelt and inclusive advertisements that promote acceptance and empathy.
- Diversity Representation
- Growing demand for diverse representation in media, highlighting the importance of inclusive storytelling.
- Social Impact Marketing
- Rise in socially conscious marketing strategies that evoke emotions and drive positive change.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to leverage inclusive storytelling to create impactful and memorable campaigns.
- Film and Entertainment
- Entertainment industry can embrace diversity and promote inclusive narratives to connect with a wider audience.
- Non-profit Organizations
- Non-profit organizations can utilize emotionally driven marketing to raise awareness and support for their causes.
