Foundation for a Better Life uses real-life stories to deliver values-based inspiration via billboard displays.
Famous faces like Michael J. Fox, Whoopi Goldberg and Muhammad Ali are not the only ones that Foundation for a Better Life uses on billboards. If you know someone who has overcome adversity and should be included, go to the site and submit their information. While you're there, download some inspiring posters for yourself.
Implications - In today's society, consumers are likely to be drawn to products with which they are able to share a personal connection or a sense of familiarity. Businesses that portray themselves as genuine and compassionate will be perceived as much more approachable which will lead to attracting higher numbers of clients.