The Chevrolet Captiva Gold commercial by director Jason Fialkov captures golden sunrays and the magic of a family adventure to bring a powerful ad.
Taking place in the wonderful tranquility of nature, the commercial combines beautiful scenery and family magic in slow-motion film style. With the help of the emotionally stimulating music by Simon Malherbe and Echo Lab and the golden rays of the sun, this ad takes you into a soothing world of dreaminess and beautiful family moments. The tagline, "Captiva. Made for memories," is created by copywriters Wim Spronk and Hazel Davies.
by Egg Films Cape Town, creative direction by
Wim Spronkand and conceptualization by McCann Worldgroup, this commercial brings traditional family values to a whole new light.