Car commercials often try to sell the vehicle using images of the car driving around, but not the 'Embrace Life' campaign for the new Opel Meriva.
Created to promote the Opel Meriva's special FlexDoors design, the commercial for the vehicle "embraces you." Metaphorically, the Opel Meriva opens its arms (car doors) and embraces you when you're driving it. How many affordable cars do that? The 'Embrace Life' campaign for the Opel Meriva wants you to not only embrace the "loving" car, but the people around you.