These New Zealand Blood Service 'Thank You' ads are ones that pull on the heart strings.
The ads feature an abundance of sick people extending their hands towards the camera until finally, the hurt hand is met with a helping one. These New Zealand Blood Service commercials will undoubtedly make its viewers want to give blood and donate to a worthwhile cause. Check out this inspiring ad in the featured links provided.
Implications - Consumers are most easily persuaded into an action through emotional appeal. When consumers are faced with an emotional decision, they often forgo rationale and are compelled to undertake tasks that they may not otherwise consider logical. As such, corporations looking to create effective media campaigns should consider the use of emotional appeal to attract consumer attention.