This distressing ad campaign was created to bring attention to motor neurone disease. ‘Sarah’s Story’ is a 90 minute film documentary by the MND Association and was shown in 60 theatres across England and Wales in January and February 2009 to promote awareness of the disease.
This clip is part of the story of Sarah Ezekiel who was suddenly afflicted with MND at age 34 and pregnant with her second child. Read her touching story below on the MND Association site.
The video is poignant and heartbreaking as is a portrayal of the real life story of Sarah Ezekiel. Any attention to the motor neurone disease cause that this ad draws is well deserving.
Disturbing Illness Awareness
More Stats +/-
Pro-Active Celebs Against Cancer
Celebrity Cancer Survivor PSAs
Making Mental Health Cool
Ancient Grain Chocolate Barks
Soothing Health-Focused Blankets
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.