The Lexus Dark Ride ad campaign is reminiscent of the popular Batman movie 'The Dark Night,' which aims at attracting younger audiences to the luxury car company. The interactive website asks the user to connect with facebook and twitter to personalize the ad experience.
"The aim of the campaign is to build hype around young people who are interested in driving eco-friendly vehicles, but also want a sporty car." The Lexus Dark Ride ad campaign for their new Lexus CT200h hybrid car uses social media to personalize the ad experience, attracting a younger generation of car owners.
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