Created to promote the company’s original auto parts, Volkswagen’s ‘One Click’ campaign is a brilliant appropriation of YouTube.
The entire idea of the advertising focuses around the idea of originality. Noticing an insurmountable amount of YouTube spin-offs from original content, VW decided that they would intervene in a way that worked for them. The auto company placed ads on imitation clips, and clicking on those ads led viewers to the original copy of a YouTube video. For example, someone watching a terrible rendition of ‘Thriller’ would be directed to the original by Michael Jackson. Remarkably in touch with web trends and providing a welcomed service at once, this approach is outstandingly innovative.
Volkswagen, a company who has always held a solid cultural connection, has really hit it out of the park with this YouTube campaign.