What is the trend of physical social media?

Opportunity for companies to create physical manifestations of social media interactions.

What is the trend of rfid integration?

Potential for incorporating RFID technology to enable seamless social media interactions with physical objects.

What is the trend of real-time social engagement?

Possibility to engage with social media platforms and share real-time experiences while attending events or visiting physical locations.

What are the implications for the automotive industry?

Opportunity for car manufacturers to leverage social media integration to enhance brand engagement and customer experiences.

What are the implications for the technology industry?

Potential for companies to develop and implement innovative technologies like RFID to bridge the gap between digital and physical worlds.

What are the implications for the event marketing industry?

Chance for event organizers and marketers to incorporate social media connectivity to increase attendee engagement and generate buzz online.

Social Auto Likes : Real-World Liking

Social Auto Likes

The Renault Card Links Your Visit to the Amsterdam Motorshow Through Facebook

Frank Astuto, Jr. — June 22, 2011 — Pop Culture

References: thenextweb

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As the Facebook "Like” button is slowly taking a physical form, the Renault card is an example of this interesting social media movement. In April 2011, during the AutoRAI Amsterdam Motorshow, car manufacturing company Renault handed out RFID-equipped cards that connected users directly to their Facebook accounts. While browsing the automobiles, one could physically "Like" a car by simply swiping the card against its reader, making this "Like" simultaneously appear on their Facebook profiles.

After a quick initial set-up process to link the Renault card to a user's individual profile, the user can then scan and "Like" whichever Renault vehicle he wants, indicating his presence at the Amsterdam Motorshow and his love for the Renault brand.

Trend Themes

Physical Social Media — Opportunity for companies to create physical manifestations of social media interactions.
RFID Integration — Potential for incorporating RFID technology to enable seamless social media interactions with physical objects.
Real-time Social Engagement — Possibility to engage with social media platforms and share real-time experiences while attending events or visiting physical locations.

Industry Implications

Automotive — Opportunity for car manufacturers to leverage social media integration to enhance brand engagement and customer experiences.
Technology — Potential for companies to develop and implement innovative technologies like RFID to bridge the gap between digital and physical worlds.
Event Marketing — Chance for event organizers and marketers to incorporate social media connectivity to increase attendee engagement and generate buzz online.

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