Social media agency Dorst & Lesser set up a campaign to show just how much love people have for the Renault Clio car. To do this, a giant teeter totter was set up, with the Clio on one side and a huge box to hold "likes" from Facebook on the other. Each time someone virtually "liked" the Renault Clio on Facebook, a real-life thumbs up cutout was added to the box.
When over 16,000 "likes" poured in, 60,000 people tuned in to Ustream to watch the seesaw tip live. The simple and effective campaign played up the Clio as 'The First Car Carried By Facebook Likes.' This is a brilliant way to take something virtual and turn it into something tangible.