'Tell a Story' is a traveling bookstore aimed to make Portuguese literature more accessible to tourists. The shop's truck design, branding and website were made possible by MSTF Partners, a local company.
The concept behind the book store on wheels was to create a mobile post card for visitors that shows the importance of literature in Portuguese culture. The traveling bookstore enables customers to purchase famous Portuguese books by authors including, but not limited to, Fernando Pessoa, José Luís Peixoto, Eça de Queiroz and Miguel Sousa Tavares. Translated versions of their books are also available.
According to the designers, "In a country of stories and great storytellers we want to challenge those who visit us to tell a story about Portugal."
Photo Credits: designboom
'Tell a Story' Brings Portuguese Culture and Writers to Tourists
Alyson Wyers — August 11, 2013 — Marketing