Learn how to increase your social media audience by following the steps outlined in this infographic from Digital Information World.
According to the statistics presented in this infographic, 80% of marketers report that social content plays a big role in generating exposure for their businesses. You don't have to be a celebrity to get a huge social media following, but it is important to be engaging and informative. Target your specific demographic and update your status frequently with information that this audience will find useful, all the while maintaining your brand image. Topics should vary with some personal interest subjects included.
Once you grow your social media audience, be sure to take the time to respond to followers in order to show them that they are appreciated.