Using iconic photographs with white dresses, ad agency Fischer&Friends created a series of tissue boxes to advertise Naldecon Flu medication. With the tagline "Great moments happens [sic] without flu," the ads show famous pictures transformed with tissue.
Iconic pictures such as Marilyn Monroe standing over a subway grate and the 'V-J Day in Times Square' shot were altered with the simple addition of tissues. Since the dresses are white, the paper handkerchiefs blend in perfectly with the photos to give them a 3D feel.
The beautiful tissue boxes were mounted on the walls of drugstores to encourage sick customers to buy Naldecon. Since about 60 percent of purchases are made spontaneously in-store, placing promotional tissue boxes is the perfect way to boost sales.
Key Themes Behind This Trend
- Brand Integration
- There is an increasing trend of integrating brands into artistic creations such as iconic photographs to promote products.
- Interactive Advertising
- Interactive advertising campaigns that transform traditional media into interactive elements are gaining popularity.
- Emotional Marketing
- Using emotional and nostalgic elements in advertising, such as iconic photos, to connect with customers and enhance product appeal.
Where This Applies
- Pharmaceuticals
- Pharmaceutical companies can explore innovative advertising strategies that integrate their products into creative visuals to increase brand awareness and sales.
- Advertising
- The advertising industry can tap into the trend of interactive advertising and explore creative ways to transform traditional media into engaging and interactive experiences for consumers.
- Retail
- Retailers can leverage emotional marketing techniques by incorporating nostalgic and iconic elements into their in-store promotional displays to enhance customer engagement and drive sales.
