For the International Brand Conference, Deriş Patent's booth was set up like a gallery that displayed QR code art. Varying sizes of the black and white codes were framed like pieces in a gallery that could be scanned by people who came into the booth.
When the QR codes were scanned, the booth's visitors were directed to a questionnaire. Participants who completed of the questionnaire the fastest were rewarded with prizes from Deriş.
This exhibit embraced digital technology, engaged a young audience and was successful at driving a lot of traffic through their booth quickly. This concept of a mock art gallery was executed by design agency 'No Comment' to increase awareness of the Deriş brand.
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