For the International Brand Conference, Deriş Patent's booth was set up like a gallery that displayed QR code art. Varying sizes of the black and white codes were framed like pieces in a gallery that could be scanned by people who came into the booth.
When the QR codes were scanned, the booth's visitors were directed to a questionnaire. Participants who completed of the questionnaire the fastest were rewarded with prizes from Deriş.
This exhibit embraced digital technology, engaged a young audience and was successful at driving a lot of traffic through their booth quickly. This concept of a mock art gallery was executed by design agency 'No Comment' to increase awareness of the Deriş brand.
Key Themes Behind This Trend
- Scannable QR Code Art
- The use of QR codes in art galleries allows for interactive experiences for visitors and engagement with younger audiences.
- Interactive Brand Experiences
- Creating interactive experiences through digital technology offers an effective way to increase brand awareness and engagement.
- Gamification in Marketing
- Using games and rewards, like the questionnaire and prizes at the Deriş Patent booth, can increase engagement and participation at marketing events.
Where This Applies
- Art and Culture
- Art galleries can use QR codes to create interactive exhibits and engage with younger audiences.
- Marketing and Advertising
- Digital technology and gamification can be used to create interactive and engaging brand experiences at events and exhibitions.
- Technology and Software
- Advancements in QR code technology and the use of digital tools like questionnaires and rewards create new opportunities for marketing and advertising.
