Arjowiggins' Second Skin competition has sparked a series of creative and wonderful mask designs.
Arjowiggins is a leading manufacturer of creative and technical paper. The competition involves people using its product to make their best mask designs. What has come from the challenge as a result is some fantastic artwork that demonstrates amateur creativity. It will certainly be difficult to pick a single winner.
This competition is part of a brilliant marketing campaign that essentially gets customers to purchase its product and use it to make shining examples of how wonderful the product actually is. It is a genius way to connect with customers and promote a product. Not only does it involve the competitors, but it also shows potential clients how fantastic their product is.