Arjowiggins' Competition Inspired Incredible Mask Designs
Kyle Towers — February 16, 2013 — Art & Design
References: arjowiggins & itsnicethat
Arjowiggins' Second Skin competition has sparked a series of creative and wonderful mask designs.
Arjowiggins is a leading manufacturer of creative and technical paper. The competition involves people using its product to make their best mask designs. What has come from the challenge as a result is some fantastic artwork that demonstrates amateur creativity. It will certainly be difficult to pick a single winner.
This competition is part of a brilliant marketing campaign that essentially gets customers to purchase its product and use it to make shining examples of how wonderful the product actually is. It is a genius way to connect with customers and promote a product. Not only does it involve the competitors, but it also shows potential clients how fantastic their product is.
Arjowiggins is a leading manufacturer of creative and technical paper. The competition involves people using its product to make their best mask designs. What has come from the challenge as a result is some fantastic artwork that demonstrates amateur creativity. It will certainly be difficult to pick a single winner.
This competition is part of a brilliant marketing campaign that essentially gets customers to purchase its product and use it to make shining examples of how wonderful the product actually is. It is a genius way to connect with customers and promote a product. Not only does it involve the competitors, but it also shows potential clients how fantastic their product is.
Trend Themes
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Creative Paper Design — There is an opportunity for paper manufacturers to organize creative contests to showcase their products and highlight customer creativity.
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Artistic Engagement Campaigns — Companies can create innovative campaigns that involve customers and promote their products in a unique way, like Arjowiggins’ Second Skin competition.
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Amateur Creativity Trend — The popularity of amateur creativity can be seen in the participation and results of Arjowiggins’ mask design competition, presenting opportunities to tap into this trend.
Industry Implications
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Paper Manufacturing — Paper manufacturers can organize creative contests to showcase their products and engage potential customers.
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Marketing and Advertising — Creative engagement campaigns, such as Arjowiggins’ Second Skin competition, can be used by other industries to showcase their products and connect with customers.
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Artistic and Creative Industries — Industries centered around creativity can tap into the trend of amateur creativity and promote their products and services through similar contests and campaigns.
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