Hasbro released an ad called the 'Transformable Press Ad' that does more than advertise the Transformers toys by letting you make one. By folding the advertisements, kids are able to create their very own transforming toy. Full instructions and stencils are provided so that anybody can fold a plane that can be folded into a robot.
Ad agency DDB Paris commissioned artist Bertrand Le Pautremat to create the intricate origami designs. Le Pautremat is a well-known paper artist that has extensive experience working with the art of origami.
Just like a real Transformer toy, the ad adds some backstory to the paper toy. Descriptions of the robot and its abilities are provided to further spark imagination. Statistics such as intelligence and force are also shown.
Key Themes Behind This Trend
- Interactive Toy Ads
- The 'Transformable Press Ad' demonstrates the potential for interactive advertising that allows consumers to create their own toys.
- Origami Marketing
- The use of origami in advertising presents a unique and creative way to engage with consumers and generate interest.
- Storytelling Advertising
- The inclusion of backstory and statistics in the advertisement provides an opportunity for brands to create immersive storytelling experiences.
Where This Applies
- Toy Manufacturing
- The toy manufacturing industry can leverage interactive and creative advertising techniques to engage with consumers and promote their products.
- Advertising and Marketing
- The advertising and marketing industry can explore innovative approaches, such as origami marketing, to capture consumers' attention and create memorable campaigns.
- Paper Arts and Crafts
- The paper arts and crafts industry can collaborate with brands to create unique and intricate origami designs for advertising purposes.
