Hasbro released an ad called the 'Transformable Press Ad' that does more than advertise the Transformers toys by letting you make one. By folding the advertisements, kids are able to create their very own transforming toy. Full instructions and stencils are provided so that anybody can fold a plane that can be folded into a robot.
Ad agency DDB Paris commissioned artist Bertrand Le Pautremat to create the intricate origami designs. Le Pautremat is a well-known paper artist that has extensive experience working with the art of origami.
Just like a real Transformer toy, the ad adds some backstory to the paper toy. Descriptions of the robot and its abilities are provided to further spark imagination. Statistics such as intelligence and force are also shown.
Origami Toy Ads
More Stats +/-
Child-Frightening Toy Ads
Alterable Toy Ads
Eco-Friendly Toy Ads
Surveilling Shapeshifting Robots
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The 'Transformable Press Ad' Can be Folded into a Toy Robot
- By: Alexander LamJun 15, 2013