The Styloola application has been coined the "Foursquare on steroids for fashion." This lofty description has been matched with The Blonde Salad blogger Chiara Ferragni stamp of approval, instantly attaching a great deal of hype to its current release.
Styloola was initially developed in Milan. The free application merges the features of Instagram with a particular focus upon style. Users of the database will be able to sift through the geographically-oriented purchases of members. Precise details comes through one's own outfits however as purchases can be tagged according to region, store and designer. Dubbed 'Check-In Your Purchases,' it allows viewers to pin point where they buy the displayed items, all the while taking from the ensembles of Styloola's international community.