Expressive Social

Social media is being used for entertainment instead of function

Implications - Often thought of as excellent ways to gain useful information, social media apps are taking a turn toward being entertaining while connecting users to other members of the same behavioral tribe. Consumers see digital devices as an opportunity to show off their personalities, and apps that take on a more humanized and entertaining role help achieve this goal.
SCORE 3.3
Popularity
Activity
Freshness
Megatrends
Patterns
244,148 Total Clicks
Mar 13 - May 13
Mild
TechGadgetsSocial Media
Featured Examples
Crudely Direct Weather Apps - The Last Weather App Cuts Nonesense and Tells You the Weather as It Is
SCORE 5.3
Warm 5,609 Clicks Pub: Mar 9, 13
Crudely Direct Weather Apps
The Last Weather App Cuts Nonesense and Tells You the Weather as It Is
Created by Marco van Hylckama Vlieg, the Last Weather App cuts all the nonsense and tells you the weather as it is. You will only need one glance to know everything you need to know about the weather.... [More]
Crowdsourced Men-Rating Apps - Lulu Lets You Comment and Fact-Check on Boys Via Mobile
SCORE 4.7
Average 1,600 Clicks Pub: May 8, 13
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
If you’re rating men in your head, you can now download an iPhone app to share your thoughts to see what other women have to say. This somewhat-exclusive platform of “girl talk” includes the... [More]
Feline-Translating Apps - The Human-to-Cat Translator Allows You to Speak to Your Feline Friend
SCORE 2.9
Mild 1,403 Clicks Pub: Apr 9, 13
Feline-Translating Apps
The Human-to-Cat Translator Allows You to Speak to Your Feline Friend
The Human-to-Cat Translator claims to be able to convert human speech into a series of meows that your cat will be able to understand, essentially allowing you to converse with your cat. The... [More]
Creepy Face-Altering Apps - Face Stealer Allows Users to Blend Faces With Images for Obscure Results
SCORE 2.3
Untested 1,815 Clicks Pub: Mar 20, 13
Creepy Face-Altering Apps
Face Stealer Allows Users to Blend Faces With Images for Obscure Results
If you’ve ever wondered what you’d look like if your face was blended with a work of art or a what a child would look like with a partner, then the Face Stealer app is just the ticket to... [More]
Wacky Photo War Apps - The Competitive CollegeHumor ‘Bout’ Game Will Test Your Selfie-Ta
SCORE 2
Untested 437 Clicks Pub: May 13, 13
Wacky Photo War Apps
The Competitive CollegeHumor ‘Bout’ Game Will Test Your Selfie-Ta
With the newly updated CollegeHumor ‘Bout’ game for iPhone, you can have photo-taking wars with anyone, anywhere. ‘Bout’ is like a cross between Instagram and Draw My Thing; you have to take... [More]
Name-Guessing Apps - This Software can Somewhat Accurately Guess Someone's Name Based on Variables
SCORE 2.5
Untested 1,141 Clicks Pub: Apr 12, 13
Name-Guessing Apps
This Software can Somewhat Accurately Guess Someone's Name Based on Variables
Nothing breaks the ice with a stranger than a fun name guessing game. However, much like how smartphones have destroyed the classic factual bar debate, so too will they take away the name guessing... [More]
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