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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,285 more

Expressive Social

Social media is being used for entertainment instead of function

Implications - Often thought of as excellent ways to gain useful information, social media apps are taking a turn toward being entertaining while connecting users to other members of the same behavioral tribe. Consumers see digital devices as an opportunity to show off their personalities, and apps that take on a more humanized and entertaining role help achieve this goal.
6 Featured, 53 Examples:
260,337 Total Clicks
Date Range:
Mar 13 — May 13
Consumer Insight Topics:

Featured Examples

Crudely Direct Weather Apps
Crudely Direct Weather Apps
The Last Weather App Cuts Nonesense and Tells You the Weather as It Is
Created by Marco van Hylckama Vlieg, the Last Weather App cuts all the nonsense and tells you the weather as it is. You will only need one glance to know everything you need to know about the weather.... MORE
Crowdsourced Men-Rating Apps
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
If you’re rating men in your head, you can now download an iPhone app to share your thoughts to see what other women have to say. This somewhat-exclusive platform of “girl talk” includes the... MORE
Feline-Translating Apps
Feline-Translating Apps
The Human-to-Cat Translator Allows You to Speak to Your Feline Friend
The Human-to-Cat Translator claims to be able to convert human speech into a series of meows that your cat will be able to understand, essentially allowing you to converse with your cat. The... MORE
Creepy Face-Altering Apps
Creepy Face-Altering Apps
Face Stealer Allows Users to Blend Faces With Images for Obscure Results
If you’ve ever wondered what you’d look like if your face was blended with a work of art or a what a child would look like with a partner, then the Face Stealer app is just the ticket to... MORE
play_circle_filled Wacky Photo War Apps
Wacky Photo War Apps
The Competitive CollegeHumor ‘Bout’ Game Will Test Your Selfie-Ta
With the newly updated CollegeHumor ‘Bout’ game for iPhone, you can have photo-taking wars with anyone, anywhere. ‘Bout’ is like a cross between Instagram and Draw My Thing; you have to take... MORE
Name-Guessing Apps
Name-Guessing Apps
This Software can Somewhat Accurately Guess Someone's Name Based on Variables
Nothing breaks the ice with a stranger than a fun name guessing game. However, much like how smartphones have destroyed the classic factual bar debate, so too will they take away the name guessing... MORE

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