Durex Fundawear Helps Couples Regain the Sense of Touch While Apart
Michael Hines — April 22, 2013 — Lifestyle
Those in long-distance relationships are going to dig Durex Fundawear. The condom company's Australian branch recently developed underwear that lets partners touch each other using an iPhone app. When the user touches the app, their partner feels vibrations on their undergarments. The intensity of the vibrations are based upon how hard the person on the other end is touching their iPhone.
One of the worst aspects of long-distance relationships is the loss of touch; talking to and looking at your partner can only go so far. Durex Fundawear attempts to bridge this gap with its vibration-inducing app. While the technology is raw and looks a bit more comical than sensual, there seems to be potential in the concept.
One of the worst aspects of long-distance relationships is the loss of touch; talking to and looking at your partner can only go so far. Durex Fundawear attempts to bridge this gap with its vibration-inducing app. While the technology is raw and looks a bit more comical than sensual, there seems to be potential in the concept.
Trend Themes
1. Long-distance Relationship Tech - There is a growing trend in developing technology to enhance the experience of long-distance relationships, such as vibrating undergarments like Durex Fundawear.
2. Haptic Feedback Innovation - The use of haptic feedback technology, as demonstrated by Durex Fundawear, is an emerging trend in creating immersive and interactive experiences.
3. Enhanced Sensory Communication - The development of communication technology that integrates tactile sensations, like the iPhone app from Durex Fundawear, is a trend aimed at improving the sense of touch in remote connections.
Industry Implications
1. Intimate Apparel - The intimate apparel industry has the opportunity to explore and develop innovative products that enhance intimacy in long-distance relationships.
2. Mobile App Development - With the increasing demand for mobile apps that facilitate connectedness, there is potential for disruptive innovation in the mobile app development industry, particularly focusing on enhancing tactile experiences.
3. Sexual Wellness - The sexual wellness industry can explore disruptive innovation by integrating technology to improve the physical connection between partners in long-distance relationships.
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