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Shock Causevertising (UPDATE)

Companies are using shock marketing to send a positive message

Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response.
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
562,484 Total Clicks
Jan 13 - May 13
Warm
MarketingCharitySocial GoodEducationActivismPrintBrandingCommercials
Featured Examples
Depression-Oriented Photography - Christian Hopkins’ Images Reflect His Battles with Mental Is
SCORE 7
Warm 95,640 Clicks Pub: Apr 16, 13
Depression-Oriented Photography
Christian Hopkins’ Images Reflect His Battles with Mental Is
Christian Hopkins’ images are reflective of his own personal battles with depression. The 20 year old has admittedly faced the condition for the past four years, prompting him to incorporate it... [More]
Unrealistic Anorexia Ads - The Star Models Campaign Tells Women They "Are Not a Sketch"
SCORE 6.9
Warm 29,615 Clicks Pub: Apr 17, 13
Unrealistic Anorexia Ads
The Star Models Campaign Tells Women They "Are Not a Sketch"
From afar, it might not seem as though anything is wrong with the girls in the Star Models campaign. If there was any additional photoshopping done, no one would have suspected a thing. Nevertheless,... [More]
Anti-Airbrush Guerrilla Marketing - The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
SCORE 6.8
Warm 10,534 Clicks Pub: Mar 8, 13
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
Dove has been running their Real Beauty campaign for almost a full decade now. The whole goal of the campaign is to celebrate the human body as it is, without relying on the usual touchups and... [More]
Airbrush-Protesting Portraits - Bodies. 6 Women, 1 Man by Nadav Kander Captures Human Imperfections
SCORE 5
Average 9,054 Clicks Pub: Jan 15, 13
Airbrush-Protesting Portraits
Bodies. 6 Women, 1 Man by Nadav Kander Captures Human Imperfections
Bodies. 6 Women, 1 Man is a powerful photo series that speaks against the common use of airbrushing in today’s society. The perpetuation of a perfection that is nigh impossible to achieve... [More]
Disorder-Awareness Depictions - Daniel Stolle’s Images Attempt to Bring Depression Awareness
SCORE 2.4
Untested 2,007 Clicks Pub: Feb 28, 13
Disorder-Awareness Depictions
Daniel Stolle’s Images Attempt to Bring Depression Awareness
This depression awareness image series by Daniel Stolle attempts to show four different reasons for sadness. They do so without saying a word and instead leave the interpretations to the viewer.... [More]
Morbid Graveyard Celebrity Editorials - Kid Cudi is Reborn in the Complex February Cover
SCORE 0.8
Untested 1,224 Clicks Pub: Jan 16, 13
Morbid Graveyard Celebrity Editorials
Kid Cudi is Reborn in the Complex February March 2013 Cover
For the fourth time since his career began, Kid Cudi once again graces the cover for Complex February March 2013 edition. The hip hop’s editorial aptly entitled ‘Life After Death’... [More]
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