Companies are using shock marketing to send a positive message
Implications - Though typically aligned with more subversive products and ideas, shock marketing tactics are being used by leading brands to help align themselves with a cause. Given that consumers are typically more receptive to charitable and awareness-focused messages, brands are supercharging their work with eye-catching visuals to trigger an emotional response.
Trend Themes
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Causevertising — Leading brands are using shock marketing tactics to align themselves with charitable and awareness-focused messages, triggering an emotional response.
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Anti-airbrush Guerrilla Marketing — Beauty campaigns are shifting towards celebrating the human body without relying on touchups and exaggerations, with some using guerrilla tactics to undo previous airbrushing in models' pictures.
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Depression-oriented Photography — Photographers are incorporating depression into their work to raise depression awareness among people across different contexts.
Industry Implications
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Advertising — Companies are exploring new, innovative ways to market their products and services using shock causevertising.
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Fashion and Beauty — The industry is slowly moving away from excessive use of airbrushing and towards celebrating natural human form in models, while also raising awareness about anorexia.
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Mental Health — Photographers, artists, and mental health professionals are using their platforms to raise awareness about depression and its different aspects.
6 Featured, 51 Examples:
636,152 Total Clicks
Date Range:
Jan 13 — May 13
Trending:
Warm
Consumer Insight Topics:
