Category
Lifestyle
Assisted Choices
Trend cluster
Category
Raver
Resurgence
The idea of hyper-partying is re-embraced by society.
5.0
Trend score
Trend
What is the Raver Resurgence trend?
Raver Resurgence: Traditionally consisting of a large, no-holds-barred dance party in a remote location like a warehouse or parking lot, raver culture was huge in the 90s. Intended for modern-day bohemians looking for some purely hedonistic, drug-riddled fun, rave culture has recently seen a resurgence. This is largely due to the values of uninhibited fun and individualism.
Trend themes
Themes within the Raver Resurgence trend
Three behaviours holding the trend together01
Rave Culture Resurgence
Rave culture is making a comeback due to the values of uninhibited fun and individualism.
02
Hyper-Partying Redefined
New hyper-partying trends, like Lunch Beat, are revolutionizing the traditional lunch break and encouraging health consciousness.
03
Interactive Party Technology
Interactive technologies, like the intelligent Heineken beer bottle, are redefining party atmosphere.
Industry implications
What the Raver Resurgence trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion industry professionals can create unconventional and eccentric garments inspired by sci-fi and a raver style aesthetic to appeal to daring and fearless fashion lovers.
For
Architecture and Event Planning
Architecture and event planning professionals can incorporate inflatable domes for festivals and parties, creating a futuristic yet intimate atmosphere.
For
Beverage Industry
The beverage industry can create interactive, intelligent alcohol bottles to enhance party experiences and keep up with the evolution of party culture.
Trend signals
Trend signals for Raver Resurgence
Trend score 5.0 out of 10, from popularity 67%, activity 74%, freshness 8%.
Popularity67%
Activity74%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Raver Resurgence trend
5 featured examples from May 3, 2012 to Apr 20, 2013CategoryPop Culture
Electric Raver Knitwear
The Jylle Navarro Fall/Winter 2013 Lookbook is Sci-Fi Chic
Disruptive innovation opportunity: Explore unconventional knitwear designs, unique color palettes, and sculptural silhouettes to cater to fashion enthusiasts seeking avant-garde l…
CategoryFashion
90s Raver Portraits
The Carnival Eyes Metal Magazine Editorial Channels Retro Era Edginess
Disruptive Innovation Opportunity: Fashion retailers can cater to the demand for 90s club kid fashion by curating collections inspired by the era and promoting them to a modern-da…
CategoryArt & Design
Illuminated Luminariums
The EXXOPOLIS Luminarium is an Exhibition of Inflatable Domes
Opportunity to create unique, temporary structures without the need for heavy construction.
CategoryMarketing
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
Breweries and distilleries can leverage innovative packaging and labeling techniques to differentiate their products in a crowded market and create unique drinking experiences for…
CategoryLifestyle
Mid-Afternoon Raves
Lunch Beat Involves Clubbing on Work Breaks
Potential demand for event planners to organize midday entertainment experiences for workplaces.
