Consumers crave products that look like they have a backstory
Implications - In the digital age, real-world experience is valued above money or status, so products that seem like they have a back story are most appealing. Consumers are now proud of the possessions they have that show a bit of wear and tear. Companies have clued into this and have begun creating merchandise sporting simulated wear and tear.
Trend Themes
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Simulated Patina — Business professionals in fashion and retail can create and market goods that have a vintage or antique appearance using techniques such as acid-washing and antiquing.
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Fragmented Design — Sustainable product designers can create durable products with a shattered or fragmented aesthetic, such as coffee cups and vases, which incorporate re-used materials and evoke a sense of impermanence.
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Reclaimed Materials — Entrepreneurs in DIY crafts can utilize broken heirloom pieces and other found materials to create new products, like keychains and jewelry, with sentimental value and a sustainable message.
Industry Implications
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Fashion and Retail — Professionals in this industry can design and market products that have a vintage or antique look through various means like acid-washing and antiquing techniques.
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Sustainable Product Design — Designers in this industry can create durable products with a fragmented or shattered look which incorporate re-used materials and evoke a sense of impermanence to attract customers who prefer unique and eco-friendly items.
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DIY Crafts — Those in this industry can utilize broken heirloom pieces and found materials to create new products that hold sentimental value, such as keychains and jewelry, and emphasize sustainability.
4 Featured, 35 Examples:
504,676 Total Clicks
Date Range:
Jan 13 — Apr 13
Trending:
Warm
Consumer Insight Topics:
