Consumers crave products that look like they have a backstory
Implications - In the digital age, real-world experience is valued above money or status, so products that seem like they have a back story are most appealing. Consumers are now proud of the possessions they have that show a bit of wear and tear. Companies have clued into this and have begun creating merchandise sporting simulated wear and tear.
4 Featured, 35 Examples:
475,811 Total Clicks
Jan 13 — Apr 13
Consumer Insight Topics: