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Simulated Rustic

Consumers crave products that look like they have a backstory

Implications - In the digital age, real-world experience is valued above money or status, so products that seem like they have a back story are most appealing. Consumers are now proud of the possessions they have that show a bit of wear and tear. Companies have clued into this and have begun creating merchandise sporting simulated wear and tear.
Trend Themes
1. Simulated Patina - Business professionals in fashion and retail can create and market goods that have a vintage or antique appearance using techniques such as acid-washing and antiquing.
2. Fragmented Design - Sustainable product designers can create durable products with a shattered or fragmented aesthetic, such as coffee cups and vases, which incorporate re-used materials and evoke a sense of impermanence.
3. Reclaimed Materials - Entrepreneurs in DIY crafts can utilize broken heirloom pieces and other found materials to create new products, like keychains and jewelry, with sentimental value and a sustainable message.
Industry Implications
1. Fashion and Retail - Professionals in this industry can design and market products that have a vintage or antique look through various means like acid-washing and antiquing techniques.
2. Sustainable Product Design - Designers in this industry can create durable products with a fragmented or shattered look which incorporate re-used materials and evoke a sense of impermanence to attract customers who prefer unique and eco-friendly items.
3. DIY Crafts - Those in this industry can utilize broken heirloom pieces and found materials to create new products that hold sentimental value, such as keychains and jewelry, and emphasize sustainability.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
502,280 Total Clicks
Date Range:
Jan 13 — Apr 13
Trending:
Warm
Consumer Insight Topics:

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