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Simulated Rustic

Consumers crave products that look like they have a backstory

Implications - In the digital age, real-world experience is valued above money or status, so products that seem like they have a back story are most appealing. Consumers are now proud of the possessions they have that show a bit of wear and tear. Companies have clued into this and have begun creating merchandise sporting simulated wear and tear.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
446,699 Total Clicks
Jan 13 - Apr 13
Warm
Art & Design
Featured Examples
Acid-Washed Altered Apparel - Amy Glenn Handmade Clothing is Completely Casual and Stylish
SCORE 6.2
Warm 43,514 Clicks Pub: Jan 26, 13
Acid-Washed Altered Apparel
Amy Glenn Handmade Clothing is Completely Casual and Stylish
Perfectly slouchy and worn-in, the Amy Glenn Handmade Clothing collection, featured in Love Adorned, is everything you need to achieve that laid-back California look. Utilizing hand-dyed, ultra... [More]
Smashed Vase Keychains - Use Broken Pottery Pieces to Create DIY Keepsake Key Holders
SCORE 5.5
Warm 26,773 Clicks Pub: Mar 6, 13
Smashed Vase Keychains
Use Broken Pottery Pieces to Create DIY Keepsake Key Holders
When a family heirloom breaks, like irreplaceable china or an expensive Tiffany vase, don’t cry over broken pottery. Instead see it as an opportunity to get creative and make little keepsake... [More]
Fragmented Coffee Cups - The Cracked Up Mug Appears Disjointed and Shattered
SCORE 2.7
Mild 7,657 Clicks Pub: Feb 2, 13
Fragmented Coffee Cups
The Cracked Up Mug Appears Disjointed and Shattered
Those who enjoy coffee first thing in the morning will often have a preferred mug to use, and the Cracked Up Mug is the perfect option for caffeine drinkers looking to express their fragmented state... [More]
Cleverly Antiqued Kicks - This Well Worn Chuck Taylor Collection Already Carry That Used Look
SCORE 2.9
Mild 4,232 Clicks Pub: Feb 26, 13
Cleverly Antiqued Kicks
This Well Worn Chuck Taylor Collection Already Carry That Used Look
This Well Worn Chuck Taylor collection looks as though the kicks were forgotten about in the 80s and have been found again in 2013—in pretty great condition, I might add. They hold an 80s-... [More]
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