Consumers crave products that look like they have a backstory
Implications - In the digital age, real-world experience is valued above money or status, so products that seem like they have a back story are most appealing. Consumers are now proud of the possessions they have that show a bit of wear and tear. Companies have clued into this and have begun creating merchandise sporting simulated wear and tear.
1. Simulated Patina - Business professionals in fashion and retail can create and market goods that have a vintage or antique appearance using techniques such as acid-washing and antiquing.
2. Fragmented Design - Sustainable product designers can create durable products with a shattered or fragmented aesthetic, such as coffee cups and vases, which incorporate re-used materials and evoke a sense of impermanence.
3. Reclaimed Materials - Entrepreneurs in DIY crafts can utilize broken heirloom pieces and other found materials to create new products, like keychains and jewelry, with sentimental value and a sustainable message.
1. Fashion and Retail - Professionals in this industry can design and market products that have a vintage or antique look through various means like acid-washing and antiquing techniques.
2. Sustainable Product Design - Designers in this industry can create durable products with a fragmented or shattered look which incorporate re-used materials and evoke a sense of impermanence to attract customers who prefer unique and eco-friendly items.
3. DIY Crafts - Those in this industry can utilize broken heirloom pieces and found materials to create new products that hold sentimental value, such as keychains and jewelry, and emphasize sustainability.
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