Converse Releases Chuck Taylor’s in Woodland Camo Prints
Jonathon Brown — January 22, 2013 — Marketing
References: nicekicks
One of this generation's most iconic pair of shoes is back with the Chuck Taylor Woodland Camo by Converse.
The first Chuck Taylors by Converse were released way back in 1917 and the design continues to see new colors and prints almost a century later. Converse recently revealed their spring 2013 collection at The Drake Hotel in Toronto, which included several camouflage prints.
This particular version is the Woodland Camo. Anchored by a white bottom trim and white toe cap, the low cut canvas shoe is spiced up with camouflage leather suede up top. The Woodland Camo also features a padded tongue, which is designed with skateboarders in mind. The padded tongue gives added cushion for tough landings and high impact tricks.
The Chuck Taylor Woodland Camo by Converse is available at Firmamentberlin.com
The first Chuck Taylors by Converse were released way back in 1917 and the design continues to see new colors and prints almost a century later. Converse recently revealed their spring 2013 collection at The Drake Hotel in Toronto, which included several camouflage prints.
This particular version is the Woodland Camo. Anchored by a white bottom trim and white toe cap, the low cut canvas shoe is spiced up with camouflage leather suede up top. The Woodland Camo also features a padded tongue, which is designed with skateboarders in mind. The padded tongue gives added cushion for tough landings and high impact tricks.
The Chuck Taylor Woodland Camo by Converse is available at Firmamentberlin.com
Trend Themes
1. Customizable Shoe Designs - Opportunity for brands to offer customers the ability to personalize their shoe designs, including patterns and colors.
2. Skateboard-focused Shoe Features - Potential for shoe manufacturers to create designs with features that cater to the needs of skateboarders, such as padded tongues for added cushioning.
3. Revival of Vintage Styles - Trend of bringing back iconic shoe designs from the past, with updated colors and prints, appealing to nostalgia-seeking consumers.
Industry Implications
1. Footwear - Disruptive innovation opportunities for shoe brands to explore unique and creative designs, incorporating patterns and materials like camouflage leather suede.
2. Fashion and Apparel - Opportunity for fashion brands to capitalize on the trend of vintage-inspired designs, expanding their product offerings with nostalgic footwear options.
3. Sports and Outdoor Recreation - Potential for sports brands to develop specialized shoe features that enhance performance and comfort for sports like skateboarding.
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