The Deluxe for Hypebeast 2012 F/W collection is a line-up of progressive street fashions with modern appeal.
The adverts for the fall/winter collection feature a young male model in a car garage. The styling is a janitorial approach and the model is doused in navy blue from head to toe. The look is a cross between a mechanic and thief and it is uncertain to determine which one the model is supposed to be representing. This seems to be the message that Deluxe is going for, a duality in clothing that is indeterminably. The pieces, including a button-up shirt, slim-fit jacket and cropped trousers are tailored to perfection and feature smooth subtle details like embroidered writing on the back collars and bright white buttons.
The Deluxe for Hypebeast 2012 F/W collection is functional, durable and appealing for young male consumers.