Category
Lifestyle
Serial Snacking
Trend cluster
Category
Repurposed
Edible
Frugal foodies are using every part of their edibles.
3.8
Trend score
Trend
What is the Repurposed Edible trend?
Repurposed Edible: Ancient civilizations would consider it a sin to discard of any part of an animal after it was hunted and killed. Modern foodies are displaying a similar attitude with their edibles. This is not only a frugal choice, but one that is eco-friendly. The idea of repurposing edibles also lends to a sense of creativity, challenging consumers to get resourceful.
Trend themes
Themes within the Repurposed Edible trend
Three behaviours holding the trend together01
Eco-Friendly Food Choices
The trend of repurposing, reusing and recycling of food waste material is changing the way consumers perceive food waste.
02
DIY Beverage Containers
Consumers are looking for creative ways to make unique and natural beverage containers that challenge current beverage serving methods.
03
Edible Creations
Consumers are seeking innovative ways to use food beyond its traditional function, driving creativity in the food and beverage industry.
Industry implications
What the Repurposed Edible trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can adopt eco-friendly practices, DIY beverage containers and creative ways to repurpose food waste to respond to evolving consumer preferences.
For
Kitchen Appliances
With the trend of repurposing and reusing, there is an opportunity for kitchen appliances that efficiently utilize leftover food waste and help to produce creative edible elements.
For
Sustainability
As consumers become increasingly conscious of their waste and environmental impact, there is an opportunity for sustainability-focused products and services across industries to address these changing values.
Trend signals
Trend signals for Repurposed Edible
Trend score 3.8 out of 10, from popularity 70%, activity 36%, freshness 8%.
Popularity70%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Repurposed Edible trend
4 featured examples from Mar 27, 2012 to Apr 12, 2013CategoryLifestyle
Literal Baked Apple Pastries
This Revamped Apple Pie Recipe Spices Up Your Holidays
Offering unique and visually striking desserts to appeal to and differentiate costumers.
CategoryUnique
Liquor-Filled Fruits
The Watermelon Keg Mixes and Pours All at Once
Disruptive innovation opportunity: Expand product lines to include fruit-infused alcoholic beverages or develop new flavors and combinations.
CategorySpecial
Pump-Tapped Pumpkins
Make Your Halloween Extra Happy with a Pumpkin Keg
The beverage industry can capitalize on the trend of pumpkin kegs by introducing new flavors and promotions for Halloween events.
CategoryLifestyle
DIY Egg-Shaped Cakes
Buzzfeed’s Easy-to-Bake Easter Treats Makes Use of Egg Shells
Restaurants, bakeries, and food manufacturers can explore egg shell upcycling and sustainable baking to offer innovative and eco-conscious products to consumers.
