With her sleek, red hair, model Julia Hafstrom stars in the Nasty Gal March 2013 Lookbook.
The model does a phenomenal job of embodying the online retailer's brand of fashion-savvy hipster style. She sports an array of duds form Nasty Gal's seasonal offerings that include a kaleidoscopic prints, metallic florals and even a leather skater-style dress, boldly styled by Ashley Glorioso.
Photographer Zoey Grossman captures the playful energy of this catalog, a refreshing take on Spring's essentials. Perhaps the most on-point part of this lookbook is the strict adherence to brand identity, a marketing initiative that deserves praise as it captures a very niche consumer base. With its accessibility and hip aesthetic, the Nasty Gal March 2013 Lookbook is sure to resonate well with loyal fans of the chic label.
Why This Trend Is Growing
- Brand-focused Lookbooks
- Creating stylistically consistent lookbooks as a marketing initiative to capture a particular consumer niche.
- Kaleidoscopic Prints
- Using bold, playful patterns to refresh seasonal fashion offerings.
- Metallic Florals
- Incorporating shimmering accents into floral patterns for a unique and eye-catching look.
Industries Being Reshaped
- Online Fashion Retail
- Utilizing lookbooks as a marketing tool to engage consumers and promote seasonal fashion offerings.
- Photography
- Capturing fashion aesthetics in innovative and visually stunning ways through photography.
- Textile and Printing
- Experimenting with unique patterns and materials to create fresh and exciting designs for seasonal fashion lines.
