With her sleek, red hair, model Julia Hafstrom stars in the Nasty Gal March 2013 Lookbook.
The model does a phenomenal job of embodying the online retailer's brand of fashion-savvy hipster style. She sports an array of duds form Nasty Gal's seasonal offerings that include a kaleidoscopic prints, metallic florals and even a leather skater-style dress, boldly styled by Ashley Glorioso.
Photographer Zoey Grossman captures the playful energy of this catalog, a refreshing take on Spring's essentials. Perhaps the most on-point part of this lookbook is the strict adherence to brand identity, a marketing initiative that deserves praise as it captures a very niche consumer base. With its accessibility and hip aesthetic, the Nasty Gal March 2013 Lookbook is sure to resonate well with loyal fans of the chic label.