Category
Fashion
Crown Care
Trend cluster
Category
Haute Hip
Hop
Rap culture goes couture as the fashion industry explores new frontiers.
5.3
Trend score
Trend
What is the Haute Hip Hop trend?
Haute Hip Hop: Rap culture has always belonged to the misfits of society. Started in the early 80s and kept alive by youth who struggle against their environment, hip hop is crossing over into the world of high fashion. This is essentially a result of the fashion industry (and consumerism in general) coming into an age of glamorized individualism.
Trend themes
Themes within the Haute Hip Hop trend
Three behaviours holding the trend together01
Rap Goes Couture
Fashion industry is beginning to explore hip hop style as a viable fashion trend, giving way to disruptive innovation opportunities for designers to tap into a new market of misfit fashion enthusiasts.
02
Luxury Streetwear
Streetwear designers are creating new collections with artistic touches and materials of high end luxury, opening up possibilities for disrupting both the streetwear and luxury fashion worlds.
03
Hip Hop Fashion and High-Profile Collaborations
Hip hop style is attracting major fashion designers, driving high-profile collaborations and creating opportunities for emerging talent with innovative visions in music fashion.
Industry implications
What the Haute Hip Hop trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can tap into a new market of misfit fashion enthusiasts through innovative streetwear infused with hip hop style, breaking old standards in fashion.
For
Luxury Industry
The luxury industry can explore new materials and outside-the-box design concepts for high-end products aimed at a younger crowd looking for both luxury and street style combined.
For
Music Industry
The music industry can collaborate with fashion designers to create new looks and styles for artists, creating trends and enhancing the performance of music as both music and fashion industries converge.
Trend signals
Trend signals for Haute Hip Hop
Trend score 5.3 out of 10, from popularity 73%, activity 77%, freshness 8%.
Popularity73%
Activity77%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Haute Hip Hop trend
5 featured examples from Sep 19, 2012 to Apr 21, 2013CategoryLuxury
Delicate Tooth Bling Captures
Grillz Combines Oral Fixation with Extreme Luxury
Disruptive innovation opportunity: Integrate diamonds and fine gemstones into unique, customizable jewelry pieces.
CategoryFashion
Geometric Serpentine Sneakers
The Christian Louboutin Snakeskin Sneakers Slither into S/S 2013
Fashion retailers can capitalize on the rising demand for luxury sneakers by stocking premium brands, attracting a new consumer base.
CategoryPop Culture
Haute Rapper Editorials
This Striking Photo Shoot Showcases the Iconic ASAP Rocky Style
Fashion brands can tap into the high-end street style trend, as exemplified by A$AP Rocky, to create unique and sought-after products.
CategoryFashion
Flamboyant Fitted Hats
The New Era SS13 Collection by Jeremy Scott Features His Signature Style
Opportunity for fashion designers to incorporate bold and artistic elements into their hat collections, catering to a niche market.
CategoryFashion
Witty Stereotypical Fashion Films
The T By Alexander Wang Spring 'Bon Qui Qui' Video is a Riot
Fashion brands can use unconventional and humorous videos for marketing and promoting their collections
