Rap culture goes couture as the fashion industry explores new frontiers
Implications - Rap culture has always belonged to the misfits of society. Started in the early 80s and kept alive by youth who struggle against their environment, hip hop is crossing over into the world of high fashion. This is essentially a result of the fashion industry (and consumerism in general) coming into an age of glamorized individualism.
Trend Themes
1. Rap Goes Couture - Fashion industry is beginning to explore hip hop style as a viable fashion trend, giving way to disruptive innovation opportunities for designers to tap into a new market of misfit fashion enthusiasts.
2. Luxury Streetwear - Streetwear designers are creating new collections with artistic touches and materials of high end luxury, opening up possibilities for disrupting both the streetwear and luxury fashion worlds.
3. Hip Hop Fashion and High-profile Collaborations - Hip hop style is attracting major fashion designers, driving high-profile collaborations and creating opportunities for emerging talent with innovative visions in music fashion.
Industry Implications
1. Fashion Industry - The fashion industry can tap into a new market of misfit fashion enthusiasts through innovative streetwear infused with hip hop style, breaking old standards in fashion.
2. Luxury Industry - The luxury industry can explore new materials and outside-the-box design concepts for high-end products aimed at a younger crowd looking for both luxury and street style combined.
3. Music Industry - The music industry can collaborate with fashion designers to create new looks and styles for artists, creating trends and enhancing the performance of music as both music and fashion industries converge.
5 Featured, 44 Examples:
528,467 Total Clicks
Date Range:
Sep 12 — Apr 13
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Hot
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