This collaborative Krizia Robustella and David Mendez collection marks the start of a new label entitled PARAISO. This color-infused streetwear line features vibrantly printed sweaters and backpack accessories that are worn by a model pair whose faces are concealed with black and colored paint applications by makeup artist Laura Rilo.
Posing against a rainbow brite inspired backdrop, the models embraces a nostalgic visual aesthetic that is reminiscent of the 80s era. The Krizia Robustella and David Mendez primary collection for PARAISO is named “Sweaty Champions” and features abstracted basketball, table tennis, rugby and racket themed illustrations.
Photographer Dizy Diaz captures the colorful image series that endorses 80s imagery, bringing us back to the days of our childhood.
What Makes This Trend Stand Out
- Color-infused Streetwear
- Disruptive innovation opportunity: Create a line of streetwear that combines vibrant colors and bold prints to appeal to the fashion-forward youth market.
- Nostalgic Visual Aesthetic
- Disruptive innovation opportunity: Develop products or experiences that tap into people's nostalgia for the 80s, offering a sense of comfort and familiarity.
- Abstracted Sports-themed Illustrations
- Disruptive innovation opportunity: Design a line of sports-inspired apparel or accessories that feature abstracted illustrations, appealing to sports enthusiasts seeking unique and artistic designs.
Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunity: Incorporate colorful and nostalgic elements into fashion and apparel collections to attract younger consumers who value self-expression and individuality.
- Makeup and Cosmetics
- Disruptive innovation opportunity: Create makeup products or applications that allow people to express their creativity and embrace unique, colorful looks inspired by 80s aesthetics.
- Photography and Visual Arts
- Disruptive innovation opportunity: Offer photography services or artistic collaborations that recreate nostalgic visuals, providing clients with an immersive experience that evokes fond memories of the past.
