Category
Lifestyle
Assisted Choices
Trend cluster
Category
Second
Childhood
The consumer desire to recreate simpler times is satisfied.
5.5
Trend score
Trend
What is the Second Childhood trend?
Second Childhood: Adulthood is filled with responsibilities and mundane tasks, causing consumers to crave the simplicity of childhood. Methods of doing so are increasing in numbers, as adults now have access to age-appropriate versions of toys they loved or methods of sharing and recreating their favorite childhood memories. Companies that provide the means to relive simpler times will resonate well with the nostalgic consumer.
Trend themes
Themes within the Second Childhood trend
Three behaviours holding the trend together01
Nostalgia
The consumer desire to relive simpler times and recreate childhood memories is increasing.
02
DIY Hacks
Consumers are transforming outdated technologies and repurposing them for modern use.
03
Humor
Creating comedic content based on recreating childhood memories is becoming more popular.
Industry implications
What the Second Childhood trend means for industry
Where the trend changes the playbookFor
Gaming
Redesigning and transforming old gaming consoles for modern use and repurposing old technologies for gaming other devices.
For
App Development
Developing apps for adults that are recreations of childhood toys or games, catering to the nostalgia trend.
For
Photography
Creating new content based on recreating and reinventing childhood memories for comedic or artistic purposes.
Trend signals
Trend signals for Second Childhood
Trend score 5.5 out of 10, from popularity 80%, activity 76%, freshness 8%.
Popularity80%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Second Childhood trend
5 featured examples from Feb 22 to Apr 13, 2013CategoryPop Culture
Childhood Recreation Photos
Irina Werning Pays Homage to the Pictures of the Past
There is an opportunity for photographers to recreate nostalgic photos in a more modern way with new technology.
CategoryPop Culture
Hilarious Reenacted Baby Pics
My Precious Roommate Blog Gets a Grown Man to Recreate Baby Pics
The photography industry can benefit from the trend of reenacting baby pictures by offering specialized services or packages that cater to clients who want to recreate their favor…
CategoryTech
Revamped Old School Consoles
The NES Console Gets Redesigned with a Built-in Screen
Gaming companies could explore the nostalgia gaming trend by creating revamped versions of classic consoles and satisfying the desires of dedicated and loyal fans.
CategoryTech
Toy-Resurrecting Apps
The Tamagotchi iPhone App Lets You Relive Your Childhood
Mobile app developers can capitalize on the trend of nostalgic virtual pet apps by developing similar mobile apps for Android and iOS devices.
CategoryTech
DIY Gaming Smartphone Mods
Turn a Game Boy into an Android Controller with These DIY Instructions
Disruptive innovation opportunity: Revolutionize the gaming accessories industry by developing wireless and customizable smartphone game controllers.
