The T-Diamond 2013 campaign makes a very naughty comparison between two very different assets a man can offer their women. It shows that a diamond ring trumps a big penis every time, especially when it involves a specific type of sexual favor. Much more explicit than its previous ad campaign, the image it will put into men's minds will have them purchasing diamond rings instantly.
Conceived and executed by Batarya, an ad agency based in Turkey, the T-Diamond 2013 campaign was the combined effort of creatives Bora Topsever, Cansu Bakır, Veli Güzel and Derya Taşçı. It is centered around a single photo of a woman with her mouth wide open, but that's clearly enough.
What's Driving This Trend
- Controversial Advertising
- Controversial ad campaigns that provoke a reaction from the audience.
- Shockvertising
- Marketers use shock value to create memorable advertising campaigns.
- Sexual Taboo Breaking
- Brands that challenge traditional norms around sex and sexuality in their advertising.
Who This Affects Most
- Jewelry
- Jewelry companies that want to utilize controversial and provocative advertising campaigns.
- Advertising
- Advertising agencies that specialize in shockvertising and creating controversial advertisements.
- Fashion
- Fashion companies that break sexual taboos in their marketing campaigns.
