The T-Diamond campaign cleverly shows that men can get whatever they want so long as they pay the price first. In this case, that price might come in the form of a sparkling diamond. Almost no woman out there can resist such a gift and will do just about anything to thank the man who gave it to them.
Thankfully, the T-Diamond campaign shows some ways in which that can happen. From getting creative in bed to switching up the lingerie and going to a football game, the sky's the limit.
Conceived and executed by Batarya, an ad agency based in Turkey, the T-Diamond campaign was art directed and copy written by Veli Güzel, Derya Taşçı and Cansu Bakır. Hilarious and truthful, it will have both men and women smirking in no time.
Stats for Romance-Switching Ads
Trending: Older & Average
Research: 984 clicks in 168 w
Interest: 0.6 minutes
Concept: T-Diamond Campaign
Related: 31 examples / 24 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: body part clothing ads, celebrity-mimicking kid ads, and weight-loss public transport ads.
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