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Music Festival Mania

An entire culture is created around the idea of music festivals

Implications - Woodstock changed the masses' attitude toward music forever by introducing the music festival, which presents music as not just audio stimulation, but a lifestyle. From then until now, music festivals have taken on a culture of their own based in freedom and worldly pleasure, signifying that consumers don't see music as a hobby, but something that becomes a part of their identity and a way to form a behavioral tribe.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
1,153,961 Total Clicks
Date Range:
Aug 12 — Apr 13
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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