An entire culture is created around the idea of music festivals
Implications - Woodstock changed the masses' attitude toward music forever by introducing the music festival, which presents music as not just audio stimulation, but a lifestyle. From then until now, music festivals have taken on a culture of their own based in freedom and worldly pleasure, signifying that consumers don't see music as a hobby, but something that becomes a part of their identity and a way to form a behavioral tribe.
Trend Themes
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Festival Fashion — Opportunity for clothing and fashion companies to create special collections for festival-goers
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Mobile Charging Solutions — Opportunity for businesses to provide mobile charging solutions to festival-goers at music festivals, especially those who camp
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Smartphone Integration — Opportunity for brands to integrate smartphones with their marketing campaigns and make users comfortable with using their phones to interact with brands on social media during music festivals.
Industry Implications
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Fashion — Fashion industry can take inspiration from Music festival street styles and create boho-chic collections
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Mobile Charging Solutions — Mobile power companies and electronics companies can take inspiration from the mobile charging lockers to make festival-goers' lives easier
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Advertising — Advertising industry can take advantage of the integration of smartphones at music festivals to interact with their audience over social media.
5 Featured, 42 Examples:
1,214,360 Total Clicks
Date Range:
Aug 12 — Apr 13
Trending:
Warm
Consumer Insight Topics:
