Category
Lifestyle
Performance Powders
Trend cluster
Category
Junk Food
Destigmatized
Formerly seen as shameful vices, junk food is receiving a prideful boost.
2.3
Trend score
Trend
What is the Junk Food Destigmatized trend?
Junk Food Destigmatized: Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers.
Trend themes
Themes within the Junk Food Destigmatized trend
Three behaviours holding the trend together01
Junk Food Pride
Consumers are seeking out products that provide relief from the pressure to be healthy by creating a sense of humor around taboo topics like junk food
02
Food-Inspired Fashion
Unexpected materials like meat, bacon, and breakfast flavors can be used to craft unique fashion pieces
03
Macho Scenting
Candles scented with unconventional, masculine scents like beer and bacon offer a new market for quality-made soy candles
Industry implications
What the Junk Food Destigmatized trend means for industry
Where the trend changes the playbookFor
Food & Beverage
F&B companies can create unique and quirky products to tap into consumer desire for novelty and humor
For
Fashion & Apparel
Think outside the box and incorporate unexpected materials and designs in order to compete with a crowded market
For
Home Decor
There is potential for a new market of quality-made, masculine scented candles that deviate from traditional feminine fragrances
Trend signals
Trend signals for Junk Food Destigmatized
Trend score 2.3 out of 10, from popularity 33%, activity 29%, freshness 8%.
Popularity33%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Junk Food Destigmatized trend
5 featured examples from Feb 2 to May 3, 2013CategoryUnique
Macho Soy Candles
Man Candles Are Made from High-Quality Ingredients and Smell Like Masculinity
Opportunity for home fragrance companies to diversify their product offerings with unconventional scents.
CategoryArt & Design
Carnivorous Temporary Tattoos
The Temporary Meat Tattoos by GAMAGO are Perfect For Meat Lovers
Manufacturers can incorporate food-inspired designs to cater to a foodie audience.
CategoryLifestyle
Breakfast-Inspired Booze
Mama Walker’s Breakfast Liqueurs is Perfect for Early Cocktail Mix
The alcohol industry can explore new flavors and concepts, like breakfast-inspired liqueurs, to attract customers looking for innovative and unconventional drinking experiences.
CategoryPop Culture
Instant Meal Rap Videos
The Ramen Noodle Soup Song is the Best Rap Video of the Year
Brands can leverage the trend of instant meal rap videos as a new way to market affordable food options to college students and young adults.
CategoryLifestyle
Real-Life Bacon Frocks
This Dress Made of Bacon Stole the Show at the Blue Ribbon Bacon Festival
Fashion designers can explore the use of unconventional materials like bacon to create unique clothing pieces that capture consumer attention and disrupt traditional fashion norms.
