Formerly seen as shameful vices, junk food is receiving a prideful boost
Implications - Though over the years, trends relating to health and well-being have been taking over, more and more consumers have begun seeking out products that affirm their poor health choices. Creating a sense of humor about a somewhat taboo topic, these products provide some relief to consumers.
Trend Themes
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Junk Food Pride — Consumers are seeking out products that provide relief from the pressure to be healthy by creating a sense of humor around taboo topics like junk food
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Food-inspired Fashion — Unexpected materials like meat, bacon, and breakfast flavors can be used to craft unique fashion pieces
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Macho Scenting — Candles scented with unconventional, masculine scents like beer and bacon offer a new market for quality-made soy candles
Industry Implications
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Food & Beverage — F&B companies can create unique and quirky products to tap into consumer desire for novelty and humor
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Fashion & Apparel — Think outside the box and incorporate unexpected materials and designs in order to compete with a crowded market
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Home Decor — There is potential for a new market of quality-made, masculine scented candles that deviate from traditional feminine fragrances
